Shops are moving from native checkout to website checkout across Facebook and Instagram. Test your readiness for redirects, attribution and timelines.
Beginning in ______ 2025, Shops started transitioning away from native checkout on Facebook and Instagram.
May
April
July
June
After the change, purchase completion moves to the merchant’s ______.
Messenger
Shop tab
DMs
website
Discovery on Facebook and Instagram remains, but checkout is handled ______.
via Reels
in‑app
off‑platform
by Marketplace
Partner guidance indicates the native checkout deprecates by late ______ 2025.
spring
early 2026
winter
summer
US stores using native checkout are ______ by the deprecation.
affected
exempt
grandfathered forever
delayed indefinitely
Merchants should monitor ______ for notices about the timeline.
Meta Quest app
Commerce Manager
Creator Studio
Ads Library
With website checkout, attribution must rely on the merchant’s ______ stack.
AR filters
story stickers
inbox labels
site analytics
Product tags can still drive traffic, but conversion happens on the ______.
Shop tab only
IG Direct
merchant site
payments hub
The transition is described as ______ rather than instantaneous.
paused
reversible
overnight
gradual
Merchants should confirm that their product links point to valid ______ pages.
PDP
DM
JPG
Starter
Revisit how redirects, PDP links and analytics change when checkout moves off‑platform.
Solid
Solid prep; tighten attribution, link hygiene and customer experience on your site.
Expert!
Great—your stack is ready for website checkout with reliable tracking and UX.
