Which of the following is a micro‑environment force for a firm?
Suppliers
Political‑legal regulation
Technological breakthroughs
Demographic trends
Changes in birth rates belong to which environment?
Macro – Technological
Macro – Demographic
Micro – Customers
Micro – Intermediaries
Marketing intermediaries such as wholesalers are part of the ______ environment.
Natural
Micro
Macro
Political
The natural environment includes factors such as ______.
Media publics
Competitor strategies
Resource scarcity and climate
Company culture
Which force is typically NOT considered part of the macro environment?
Cultural values
Economic cycles
The company’s own employees
Technological change
Publics that can affect the firm’s ability to achieve objectives include ______.
Lens curvature
Exchange rates
Weather fronts
Media publics
Inflation rate changes would fall under the ______ environment.
Macro – Cultural
Micro – Customers
Macro – Economic
Micro – Competition
The company’s marketing department is classified as ______.
Technological environment
Natural environment
External macro environment
Internal micro environment
Competitors are considered part of a firm’s ______.
Micro environment
Macro environment
Political‑legal environment
Natural environment
Legislation restricting advertising to children is a ______ force.
Micro – Intermediaries
Micro – Publics
Macro – Natural
Macro – Political/legal
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Getting comfortable with Micro vs Macro Environment Interview Questions helps you distinguish factors that shape market dynamics. Kick off your prep with our marketing principles & concepts interview questions to review foundational frameworks. Then tackle the holistic marketing interview MCQs, explore system integration via the marketing information systems interview questions, and test your data skills using the marketing research basics interview resources. Working through these interview questions will give you the confidence to analyze environmental influences effectively.
