Micromarketing zooms into neighbourhood‑level insights and one‑to‑one offers. See if you can pinpoint the practices that make it work.
Geo‑fencing typically targets users based on a radius as small as ______ metres.
2 000
10 000
100
500
Hyperlocal campaigns often deploy 50‑100 m fences around retail sites.
Apple’s 2025 iOS privacy updates still allow location sharing when the user grants ______ permission.
background
approximate
VPN‑based
precise
Advertisers must request ‘precise’ to run true micromarketing.
Beacons in a store transmit using which wireless protocol for aisle‑level messaging?
Zigbee
NFC
Bluetooth Low Energy
5G
BLE offers metre‑level accuracy and works on most phones.
Hypermapping platforms overlay foot‑traffic data with ______ signals to score micro‑markets.
point‑of‑interest
CRM cohort
credit score
email open
POI context reveals why clusters behave differently even within one postcode.
Micromarketing pushes offers at the ‘moment of ______’.
context
click
arrival
truth
Contextual triggers like weather or events boost relevance.
Dynamic store banners that swap creatives for neighbourhood demographics rely on a ______ management system.
DSP retargeting
static OOH
manual ERP
programmatic digital‑out‑of‑home
pDOOH schedules ads per block‑level audience data.
Restaurant chains use hyperlocal social ads primarily to lift ______ visits.
app downloads
brand recall
in‑store
gift‑card sales
Foot‑traffic attribution shows uptick within geo‑fence.
Google Performance Max lets advertisers feed store IDs to optimise toward ______ conversions.
add‑to‑cart
bounce‑rate
in‑app
offline
The system imports point‑of‑sale pings for learning.
A key risk of hyperlocal targeting is sample‑size bias, often mitigated by using multi‑week ______ windows.
auction
aggregation
recharge
expiration
Pooling data smooths volatility in tiny catchments.
‘Next‑door’ micro‑influencers typically have follower counts in the ______ range.
5 M+
100 000‑1 M
1 000‑10 000
10‑100
Brands tap very local but trusted creators.
Starter
Good start—review the fundamentals.
Solid
You know the core ideas; sharpen the nuances.
Expert!
Outstanding grasp of the topic.
