After a deal closes, customers need clarity on what brand they are buying. This quiz explores options and guardrails for migrating brands post‑merger.
A core decision after an acquisition is whether to keep separate brands, endorse, or migrate to the acquirer’s name—this set of options is called ______.
brand migration strategy
service blueprinting
brand recall testing
pricing architecture
During transition, a common tactic to reduce customer confusion is ______ for a limited period.
co‑branding the legacy name with the new brand
launching a new category name unrelated to either brand
removing all logos immediately on Day 1
silently changing URLs without notices
Which factor most strongly argues to retain the acquired brand long‑term?
easier color conversion in signage
larger call‑center team available
shorter trademark names
significant, measurable brand equity in core markets
A typical post‑deal sequencing uses two clocks: ______ and brand Day 1.
inventory Day 2
campaign Day 30
creative Day 0
legal Day 1
When rationalizing overlaps, customer‑facing product names should ______ before any visual changes.
switch to new typography first
auto‑translate to the acquirer’s language
use interim nicknames in advertising
be mapped and prioritized based on revenue and risk
An endorsed approach is most useful when ______.
both brands are weak in the market
legal approval for the parent brand is pending
operations want fewer SKUs
the acquired brand has strong equity but needs reassurance from the parent
A ‘big‑bang’ full rename works best when ______.
the legacy brand leads in NPS and price premium
the acquired brand holds unique certifications
there are many long‑term contracts with brand clauses
customer switching costs are low and legacy equity is limited
Governance during migration should designate a single ______ for brand decisions across functions.
secondary color approver
copywriter‑of‑the‑day
decision owner (RACI)
daily stand‑up host
Customer FAQs, redirects, and updated help scripts are part of the ______ workstream.
finance hedging
warehouse slotting
procurement RFP rotation
customer communications and CX continuity
Success metrics for migration should include awareness of the new name and ______.
unaffected or improved conversion and retention
number of new icon styles used
count of press releases issued
internal email open rates only
Starter
Good start—keep practicing the fundamentals of this topic.
Solid
You’re on track—tighten edge cases and apply the rules in live work.
Expert!
Outstanding—your brand strategy instincts are sharp and consistent.
