Understand how Mobile Measurement Partners attribute app installs and events to marketing channels with precision.
What does MMP stand for?
Measurement Marketing Provider
Mobile Marketing Portal
Media Marketing Platform
Mobile Measurement Partner
MMP stands for Mobile Measurement Partner.
Which MMP uses SKAdNetwork for iOS attribution?
Google Analytics
AppsFlyer
Adjust
All of the above
SKAdNetwork support is now industry standard. All reputable MMPs have ensured they are compatible with SKAdNetwork so advertisers can measure iOS campaigns after Apple’s privacy updates.
Device fingerprinting matches installs by:
User surveys
IP only
Device attributes
Fingerprinting uses device attributes.
Deferred deep linking is handled by:
Cookies
Local Storage
Firebase Dynamic Links
Custom URI
Firebase Dynamic Links supports deferred links.
Android referrer API used by MMPs is:
AndroidLink API
Google Referrer API
Install Ref API
Play Install Referrer API
This API delivers install referrer.
MMPs require SDK integration for:
CSS styling
Event tracking
Image loading
Form validation
SDKs track in-app events.
An essential privacy measure is:
Data anonymization
User profiling
Email tracking
IP logging
Anonymizing protects privacy.
A common attribution window is:
30 days
7 days
14 days
3 days
Seven-day window is standard.
Retargeting attribution uses:
Clicks
First install
Page views
Re-engagement events
Tracks returning users.
MMP dashboards visualize:
Install funnels
Pie charts
Scatter plots
Heat maps
Funnels show install paths.
Starter
Review the fundamentals.
Solid
You have a solid understanding.
Expert
You’re an expert on this topic.
