Understand how Multi‑Advertiser Ads work and where they appear. Learn when to enable them and how to measure performance trade‑offs.
What does enabling Multi‑Advertiser Ads allow your ad to do in eligible feed units?
Appear alongside other advertisers to reach people in a shopping mindset
Bypass the ad auction
Block competitor ads from the same unit
Show only in Stories
Where do Multi‑Advertiser Ads typically appear according to Meta practitioners’ guidance?
Facebook Stories only
Reels only
Audience Network only
Facebook Feed and Instagram Feed
What’s a practical drawback of Multi‑Advertiser Ads that teams should plan for?
Frequency caps are disabled
Your ad may render next to competitors’ ads
UTM tags are removed
All ads convert to video
How do you control participation in Multi‑Advertiser Ads at the ad level?
Edit the pixel’s event priorities
Request a support whitelist
Change the Business Manager timezone
Use the opt‑in checkbox/toggle during ad creation
What creative implication should you consider when joining Multi‑Advertiser units?
Logos are auto‑removed
Audio will be muted by default
Your creative may be resized or cropped to fit the unit
Watermarks are required
From a measurement perspective, what should you monitor when enabling Multi‑Advertiser Ads?
Only view rate at 25%
Only impressions
Only click‑through rate in isolation
Incremental lift versus standard feed delivery
Which campaign types most commonly benefit from Multi‑Advertiser Ads exposure?
Brand‑lift polls only
Pure reach campaigns with frequency buying
Shopping and consideration journeys with product discovery
App install campaigns using SKAN only
What happens if you don’t enable Multi‑Advertiser Ads?
All feed delivery stops
Your ad will not be eligible for those multi‑brand carousels
Your account loses optimization goals
Retargeting becomes unavailable
What is a sensible creative tactic when you expect to appear beside competitors?
Use generic stock imagery
Lead with a clear value prop and differentiator in the first line/visual
Avoid any reference to benefits
Hide pricing information entirely
Which reporting dimension can help you spot the effect of Multi‑Advertiser exposure?
Use only last‑touch in GA4 without placement context
Breakdowns by placement and compare feed vs. other placements
Average all results across objectives
Turn off all breakdowns
Starter
You’re learning when to opt into multi‑advertiser exposure and how to compare incremental lift.
Solid
You can weigh trade‑offs versus competitors and design creatives that survive cropping.
Expert!
You connect eligibility, placements and measurement to capture shopping‑mindset demand.
