Sequence messages so each channel primes the next and compounds reach. Plan embargoes, enablement, and measurement windows before the public reveal.
Which activity typically comes BEFORE public launch day to land credibility?
Analyst and press pre‑briefs under embargo
Price increase emails to all users
Random social posts with no context
Customer outage notices
A proven warm‑up motion for enterprise launches is ______.
pilot programs with lighthouse customers
closing support channels
removing documentation
surprise EULA changes
To avoid channel cannibalization, schedule paid ads ______.
weeks before any messaging
never, because paid is useless
only months later
after owned and earned traffic peaks on announcement
Which enablement artifact is essential for sales the week of launch?
holiday party photos
unvetted memes
a concise battlecard with value, proof, and objection handling
a company history novel
In a channel calendar, community posts should ______.
attack competitors personally
seed questions and demos the audience can react to
disclose confidential roadmaps
use only stock images
A common pitfall is launching without ______.
any emojis
back‑to‑back meetings
clear success metrics and a readout cadence
a brand hashtag
Sequencing email before webinars helps because ______.
email is only for outages
webinars should be secret
spam filters always prefer cold emails
invites warm the list and segment interest by intent
Why stage LinkedIn thought leadership ahead of the PR drop?
it hides the story completely
it avoids any metrics
it frames the narrative and primes shareability
it replaces the website
A beta program’s exit criteria should include ______.
merch inventory
tweet count goals
customer‑validated outcomes and support readiness
number of internal meetings
For precise measurement, freeze major pricing changes ______.
during the primary launch window
randomly mid‑campaign
months after the window closes
never, because chaos tests resilience
Starter
You’ve got the basics—document your calendar and owners per channel.
Solid
Strong chops—tighten embargoes, enablement, and readouts.
Expert!
Launch maestro—your sequencing compounds reach and learning.
