Test your knowledge of Multidimensional Scaling (MDS) essentials. Each question sharpens your strategic marketing insight.
MDS positions brands so that overall dissimilarities appear as Euclidean ______.
weights
clusters
angles
distances
Stress value in MDS output measures lack of ______ between distances in the map and input data.
fit
variance
sampling
rotation
Adding one more dimension to an MDS solution typically ______ stress.
eliminates
inflates
reduces
reverses
In perceptual mapping via MDS, axis interpretation relies on post‑hoc correlation with known ______.
attributes
promotions
prices
SKUs
MDS requires an input matrix that is ______ and square.
binary
orthogonal
sparse
symmetric
A Shepard diagram plots fitted distances against original ______.
dissimilarities
weights
prices
rotations
When customer similarity judgments are ordinal only, marketers choose ______ MDS.
Bayesian
non‑metric
probabilistic
metric
Kruskal's stress‑1 statistic equals zero when distances are reproduced ______.
perfectly
randomly
orthogonally
approximately
The preferred MDS dimensionality is found where stress versus dimension plot shows an '______'.
arc
peak
valley
elbow
Before running MDS, analysts often standardize inputs to remove ______ scale effects.
seasonal
unit
currency
time
Starter
Dive deeper into the fundamentals.
Solid
You have a good grasp—keep polishing.
Expert!
Impressive command of advanced concepts.
Diving into Multidimensional Scaling (MDS) Interview Questions will sharpen your ability to map complex data patterns. Start with our positioning and targeting interview questions to build a solid foundation. Then tackle the competitive frames of reference MCQs, explore potential pitfalls via the category extension risks interview questions, and polish your strategic messaging with the value proposition canvas question set. Working through these interview questions will ensure you can discuss MDS concepts with clarity and confidence.
