A product’s life depends on how fast awareness spreads across adopter groups. Test your command of the 2025 metrics tracking diffusion from innovators to laggards.
In diffusion analysis, the time taken to reach first 16 % market penetration marks the end of which adopter group?
laggards
early adopters
innovators
late majority
A steep 'k' value in a Bass model indicates higher ______.
interest rate
churn cost
package weight
innovation coefficient
The inflection point of cumulative adoption typically aligns with peak ______ sales.
service
seasonal
clearance
growth‑rate
Social‑network diffusion metrics increasingly track ______ reproduction rate (R‑value) for products.
peer‑to‑peer
viral load
radio
carbon
Time‑to‑50 % adoption in 2025 consumer tech averages about ______ months.
6
60
12
30
Late majority adopters are often motivated by reduced ______ risk.
oxygen
weather
performance
currency
Trial‑to‑repurchase conversion is a leading indicator of crossing the ______ gap.
quota
pricing
chasm
Atlantic
Diffusion dashboards monitor mention velocity across which media type for nascent products?
earned social
fax
direct mail
pager
Percentage of adopters influenced by paid media is denoted by coefficient of ______ in Bass modelling.
density
gravity
external influence
fiber
2025 IoT launches show average cumulative adoption plateauing at ______ % of addressable market.
84
34
100
50
Starter
Starter: Review basic adoption curves and key time‑to‑threshold ratios.
Solid
Solid: You understand core diffusion KPIs—now refine cohort and network analytics.
Expert!
Expert: Stellar! Your insight could optimise launch analytics for global rollouts.
Exploring New-Product Diffusion Metrics Interview Questions teaches you how to measure adoption rates and forecast market reach. Begin with our marketing mix interview question guide to see how diffusion metrics tie into your overall plan. Then test your knowledge with the 4 Ps fundamentals interview MCQs, deepen your insight through the branding strategies interview questions, and review product presentation via the packaging functions question set. Working through these interview questions will prepare you to discuss product rollout metrics confidently.
