Test your knowledge of omni-channel blending best practices. Each question reflects the latest 2025 channel research.
Seamless omni‑channel strategy aims to give shoppers the same brand experience across ______.
paid media only
online and offline touchpoints
mobile apps only
loyalty programs only
Retailers often link online carts to store POS via ______ codes on receipts.
device MAC address
product SKU
postcode
single customer ID
2025 studies show that curbside pickup works best when push notifications are sent within ______ minutes of order readiness.
30
15
60
5
Which metric most directly measures cross‑channel spillover from social ads to physical stores?
in‑store sales lift among exposed IDs
organic reach
overall footfall
average session length
A key tech enabler for endless‑aisle kiosks is real‑time inventory ______ across warehouses.
weekly CSV uploads
fax batching
API integration
paper reports
Brands using RFID for item‑level tracking primarily want to reduce ______ in buy‑online‑pick‑up orders.
staff turnover
stockouts
banner impressions
VAT
The ‘ship‑from‑store’ model can hurt margins if stores have ______ compared with DCs.
closer proximity to customers
excess shelf space
higher fulfilment cost per unit
automated picking robots
In 2025, major platforms let shoppers start a chat in an ad and finish payment in‑app without visiting a website. This is called ______ commerce.
affiliate
conversational
wholesale
C2B
To attribute revenue fairly, omni‑channel marketers increasingly use ______ data‑driven models over last‑click.
static
linear‑TV only
probe
multi‑touch
A downside of offering too many fulfilment options is rising ______ complexity.
GDPR
operations
brand logo
SEO keyword
Starter
You’re just starting to map modern channels—keep learning.
Solid
Good grasp—refine the tactical nuances for even better performance.
Expert!
Channel mastery achieved—you’re ready to innovate the mix.
