A/B & Multivariate Testing

Optimizely Platform Deep Dive

Optimizely supports client‑side web experiments and server‑side feature experimentation with flags. This quiz checks your understanding of core capabilities and good practices.

In Optimizely’s feature experimentation, a ______ controls whether a capability is shown without redeploying code.

feature flag

DOM selector

browser cookie

CSS token

Feature flags toggle functionality at runtime, enabling gradual rollouts and experiments.

Optimizely’s Stats Engine is designed to manage multiple metrics and variations by controlling the ______ rate.

image sampling

false discovery

cache eviction

scroll

Controlling the false discovery rate mitigates multiplicity risk when monitoring many outcomes.

A common way to limit blast radius during a rollout is a targeted ______ such as 1%→5%→25% traffic.

staged ramp

one‑shot jump

random CSS cycle

pixel cascade

Incremental ramps allow monitoring between steps and fast rollback if needed.

Server‑side experiments typically randomize at the ______ level to avoid cross‑session contamination.

pageview

IP octet

pixel

user

Keeping a person in one bucket across sessions prevents spillover bias.

Mutual exclusivity between experiments helps prevent ______ when tests overlap on the same users.

font fallback

gzip inflation

interaction and contamination

CDN pinning

Excluding users from conflicting tests avoids cross‑test interference.

Audiences in Optimizely are used to ______.

purge caches

target variations to specific user segments

compile JavaScript

resize images

Audience rules gate exposure based on attributes like device, geo, or behavior.

Event tracking in experiments should capture primary KPIs and ______ guardrails.

hex colors

image DPI

CSS z‑index

safety or performance

Guardrails detect unintended harm even when primary KPIs look good.

A holdout can be preserved to estimate long‑run impact by keeping a small share on ______.

control

preload

offline cache

iframes only

Always‑on controls reveal decay or saturation after initial lift.

Warehouse‑native analytics or BigQuery pipelines are often used to run deeper analyses on ______ data.

raw experiment event

favicon

SVG path

sprite sheet

Exporting event‑level data enables custom segmentation and modeling.

When many goals are tracked, it’s good practice to declare one primary and treat others as ______.

immutable

deprecated

render‑blocking

secondary (exploratory)

Pre‑declaring priorities clarifies inference and reduces false discoveries.

Starter

New to optimizely platform deep dive? Review fundamentals and practice with simple examples before scaling.

Solid

Good grasp of optimizely platform deep dive. Tighten design choices and deepen analysis to improve reliability.

Expert!

Excellent command of optimizely platform deep dive. You’re ready for complex rollouts and edge‑case diagnostics.

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