Test how well you grasp perceptual map interpretation concepts. Answer ten quick questions to see where you stand.
Perceptual maps plot brands based on attributes derived from ______ analysis.
engineer
regulatory
supplier
consumer
Data comes from how customers actually perceive features.
The empty upper‑right quadrant on a map suggests a potential ______ segment.
legacy
decline
opportunity
threat
White space reveals unmet needs for new offerings.
Distance between two brands on a perceptual map approximates perceived ______.
price
inventory
similarity
website speed
Closer points indicate substitutes in buyers' minds.
When axes are labeled 'premium' and 'fun', a kid‑focused soft drink would ideally sit high on fun and ______ on premium.
low
undefined
neutral
high
Kids value excitement over premium pricing.
A time‑series of maps helps monitor if repositioning shifts brand coordinates by at least ____ standard deviations.
10
0.1
3
1
Statistically significant movement confirms perceptual change.
Adding too many attributes to a map risks violating the ______ rule of visual cognition.
color
marketing
simplicity
proximity
Overloaded visuals confuse stakeholders; stick to two key axes.
Heat‑map overlays often indicate market share, where darker shades mean ______ share.
volatile
declining
lower
higher
Colour intensity provides a quick competitive snapshot.
If all brands cluster tightly, consultants might advise increasing attribute ______ for clearer separation.
promotion
contrast
budget
SKU
Picking more discriminating axes can reveal hidden differences.
Multidimensional scaling (MDS) underpins many perceptual maps by converting similarity data into ____‑dimensional space.
three‑to‑five
ten
two
one
The algorithm positions points to best preserve pairwise distances.
Before interpreting a perceptual map, analysts verify that the eigenvalues of the solution exceed _____.
5.0
1.0
0.01
100
Adequate eigenvalues indicate useful variance explained.
Starter
Perceptual basics need more practice.
Solid
Good grasp—polish nuance in perceptual map interpretation.
Expert!
Excellent command of perceptual map interpretation!
