Services Marketing

Peripheral vs. Core Services

Not every part of an experience is mission‑critical, yet even minor elements can make or break perceptions. Test your understanding of how peripheral and core services interplay in today’s competitive landscape.

Wi‑Fi in an airline lounge is an example of a ______ service element.

deep core

latent

core

peripheral

While important to comfort, Wi‑Fi is not the primary reason passengers choose the flight.

Which mapping tool visualises peripheral activities around a core job?

Pareto front

SWOT grid

Gantt chart

service blueprint

Blueprints layer backstage and front‑stage actions, highlighting peripheral touchpoints.

In 2025, what percentage of customers say peripheral elements sway their review ratings?

42 %

24 %

4 %

82 %

Research shows nearly half weigh peripheral details like ambience when scoring.

Charge‑free returns offered by an online retailer are classified as a ______ service.

core

invisible

facilitating

supporting

Returns support the core purchase but are not the main product being bought.

Core service failure can sometimes be offset by exceptional ______ performance.

bureaucratic

capital

peripheral

inventory

Outstanding recovery in peripheral areas may soften disappointment with core issues.

Ticket confirmation emails function as a ______ facilitating service.

finance

information

place

people

They provide essential info enabling consumers to use the core transportation service.

Drive‑through pharmacies add convenience, turning a traditionally core counter interaction into what type?

reverse

latent

core collapse

supplementary

Supplementary channels complement the core dispensing function.

Customer‑operated kiosks shift a peripheral function toward ______ participation.

no

self

third‑party

group

Self‑service changes the labor mix while leaving the underlying core unchanged.

Which KPI best measures peripheral ambience quality in hospitality?

cash ratio

occupancy tax

mood score index

beta value

Sentiment‑based mood scoring captures reaction to lighting, scent and music.

When peripheral services exceed expectations, the overall perceived value curve typically ______.

drops vertically

splits

flattens

shifts upward

Enhanced support elevates total experience value, even if core remains stable.

Starter

Starter: Brush up on mapping core versus peripheral elements in a service blueprint.

Solid

Solid: Good eye! Strengthen your grasp on leveraging peripheral details for delight.

Expert!

Expert: Excellent! Your nuanced view can optimise complex service ecosystems.

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