Scale personalisation responsibly by grounding audience building in consented first‑party data. Orchestrate privacy‑safe activation and measurement across partners using modern collaboration tools. Let’s begin.
A customer data platform’s core job in IMC is to ______.
unify first‑party data into persistent profiles for activation across channels
manage HR payroll data
store creative files for designers
replace ad servers entirely
Data clean rooms primarily enable marketers to ______ with partners.
run privacy‑safe matching and analytics without exposing raw personal data
share unhashed emails directly
bypass consent requirements
export full identity graphs openly
In 2025, the IAB Tech Lab deprecated OPJA in favor of ______ for clean‑room addressability.
SKAN
FLoC
PAIR
SPARROW
For durable targeting in 2025, the cornerstone data type for a CDP is ______.
third‑party cookies
device fingerprinting
first‑party consented data
generic panel data only
At scale, a CDP should carry not only identifiers but also ______ per profile.
static CSV exports only
creative thumbnails
pixel sync logs
consent and purpose preferences
Real‑time profile updates in a CDP make which tactic possible? ______
overnight batch‑only reporting
next‑best action during a live session or journey
manual list pulls each quarter
paper mail merges only
Effective identity resolution for personalization typically relies on ______.
a mix of deterministic matches with probabilistic augmentation
cookie stuffing
random IP grouping
image steganography
When activating audiences across companies in 2025, the privacy‑preserving method is ______.
exchanging raw PII via email
federated joining inside a clean room
client‑side cookie syncing
device fingerprinting at scale
To measure uplift with CDP‑driven audiences, teams increasingly pair clean rooms with ______.
viewability checks alone
last‑click only dashboards
open‑web third‑party cookies
incrementality experiments
A common governance step before activating personalization is to ______.
disable all consent prompts
compress image assets
deduplicate and standardize customer records across sources
change brand color palettes
Starter
Good start—review the key concepts for this topic and try again.
Solid
Nice work—tighten the nuances to level up your IMC game.
Expert!
Outstanding—your decisions will keep campaigns aligned and effective.
