Consumer Behaviour

Personality Frameworks

From Big Five to HEXACO, personality models help marketers predict preferences. Gauge your mastery of the latest 2025 updates in trait frameworks and consumer profiling.

Which additional trait distinguishes the HEXACO model from the classic Big Five?

Honesty‑Humility

Self‑efficacy

Resilience

Creativity

HEXACO adds Honesty‑Humility to the five familiar dimensions, expanding moral‑character measurement.

Nature’s 2025 AI Adoption study linked high Openness to consumers who were early to pay for ______.

basic cloud storage

generative‑art subscriptions

ad‑free email

offline map apps

The study found curiosity‑driven high‑Openness respondents most willing to spend on creative AI tools.

According to Frontiers in Psychology 2025, high Conscientiousness correlates with which ecommerce behavior?

Using guest checkout

Reading full product warranty details

Impulse midnight purchases

Leaving zero reviews

Meticulous, plan‑oriented consumers invest effort in warranty reading before purchase—classic Conscientiousness.

Which personality framework did the 2025 Gartner Report deem least predictive of cross‑channel consistency?

MBTI four‑letter types

Big Five trait scores

DISC quadrants

HEXACO polygons

Gartner noted MBTI’s categorical buckets lacked granularity, undermining cross‑channel predictiveness.

A 2025 Pew survey found Agreeableness most strongly predicted uptake of which ad setting?

Cryptocurrency payment checkouts

Opt‑in brand community forums

Voice‑assistant shopping

Ad‑blocker extensions

Cooperative, relationship‑oriented consumers favored community engagement over blocker or crypto options.

In the 2025 Menlo Ventures Consumer AI report, what was the key moderating variable between Neuroticism and cart abandonment?

Promo code availability

Same‑day delivery

Perceived site security cues

Loyalty program tier

Security badges reduced anxiety‑driven abandonment for high‑Neuroticism shoppers in A/B tests.

Which of these is **not** a core DISC dimension flagged in the 2025 Korn Ferry leadership primer?

Influence

Dominance

Steadiness

Empathy

DISC tracks Dominance, Influence, Steadiness, and Conscientiousness; Empathy sits outside its four‑factor scope.

The 2025 O.C. Tanner Culture Report connects high Extraversion with preference for which workplace perk?

Unlimited cloud storage

On‑site social events budget

Quiet pods

Extended parental leave

Extraverts value sociability perks like funded gatherings more than solitary or logistical benefits.

Which statistical technique did the 2025 INSEAD paper use to map Big Five facets to TikTok content styles?

k‑Means clustering

ARIMA forecasting

Logistic regression

Latent Dirichlet Allocation

LDA topic modeling uncovered facet‑content associations across millions of TikTok captions.

Frontiers 2025 shows HEXACO Emotionality overlaps most with which Big Five trait?

Agreeableness

Openness

Neuroticism

Conscientiousness

HEXACO’s Emotionality parallels Big Five Neuroticism in capturing vulnerability and anxiety.

Starter

Personality lingo is taking shape; tighten trait distinctions to sharpen your profiling game.

Solid

Nice! You connect frameworks to behavior well—dig deeper into emerging AI‑trait studies for mastery.

Expert!

Trait‑savvy superstar! Your command of 2025 personality research would make any data scientist proud.

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