Pressure‑test your grasp of activation and the aha moment. Turn onboarding into durable habit loops and retention.
In PLG, the ‘Aha’ moment typically coincides with which milestone metric?
Activation—when a user first experiences core product value.
Acquisition—the first ad impression
Advocacy—posting a public review
Expansion—the second year renewal
Which metric pair best tracks early user progress toward habitual use in a PLG motion?
Monthly brand search volume and CPM
Time‑to‑value and time‑to‑activation.
CAC payback and LTV:CAC only
Net revenue retention and quota attainment
A practical way to make habit loops measurable is to define a ‘critical action’ and track ______.
sales emails sent per rep
only vanity referral counts
its frequency and recency per user cohort.
total website sessions regardless of login
Which statement reflects PLG onboarding guidance for improving activation?
Gate feature access until a paid plan is chosen
Delay value until the demo is booked
Hide success metrics to avoid bias
Instrument the path to the first value moment and remove friction in‑product.
An activation rate improves but retention lags. Which PLG diagnostic is most aligned with 2025 guidance?
Shorten free trial to 24 hours universally
Increase ad frequency to 20+ per day
Force all users into annual contracts
Analyze whether the defined activation action truly predicts downstream retention.
Which KPI set best monitors a PLG growth loop end‑to‑end?
Awareness → PR Impressions only
Outbound emails → meetings booked only
Win rate → quota coverage only
Acquisition → Activation → Retention/Engagement → Expansion → Advocacy.
To test onboarding changes responsibly, teams should ______.
replace product analytics with anecdotal feedback
run structured experiments with clear hypotheses and success metrics.
ship changes silently without measurement
optimize solely for weekly email opens
In PLG, ‘time‑to‑value’ is best defined as ______.
elapsed time from signup to first experienced core value (the Aha).
time until first sales call is booked
elapsed time from ad click to homepage view
time to read the docs end‑to‑end
A reliable sign your activation metric is wrong is when ______.
users who ‘activate’ still churn immediately at high rates.
ads show high CTR
brand search grows year‑over‑year
NPS is unchanged but DAU rose
Which dashboard cut helps validate habit formation in self‑serve plans?
Distribution of critical action frequency by cohort at 7/30/90 days.
Total number of website visitors by channel
Average pageviews per session in GA4 only
Total trial signups aggregated lifetime
Starter
Focus on defining activation precisely and shortening time‑to‑value.
Solid
Tune onboarding experiments and validate habit formation by cohort.
Expert!
World‑class at turning Aha into durable habits and expansion.
