Use portfolio gap analysis to find unmet demand and adjacencies where you have a right to win. This quiz covers definitions, evidence, and prioritization for white‑space bets and rebalancing moves.
In portfolio strategy, ‘white space’ most nearly means ______.
areas of unmet or underserved demand not addressed by the current offerings
all markets your competitors play in
new features already on your roadmap
any product with declining sales
Which inputs are repeatedly emphasized in 2025 diligence for sizing white space?
Website color palette, code style, office location
CEO tenure and board size
Market growth, competitive position, product efficacy and customer feedback
Only historical brand spend levels
Which check helps avoid overpaying for white‑space potential?
Focusing only on TAM without unit economics
Assuming margins will rise automatically at scale
Testing whether growth can be achieved while improving earnings, not just revenue
Ignoring cost to serve when modeling
A practical first step in portfolio gap analysis is to map offers against ______.
quarterly press releases
internal team preferences
priority segments or cohorts to reveal under‑served need states
legacy SKU codes only
In consumer categories, 2025 guidance often stresses assortment that spans ______.
generation cohorts with distinct preferences
channels with the lowest ad rates
one universal taste profile
only the highest price tier
Which signal often downgrades a white‑space idea?
Strong willingness‑to‑pay in target niche
Clear customer pain and weak incumbent offers
High competitive intensity with low margin pools and high cost‑to‑serve
Operational capabilities already in place
Before entering an adjacency, which question disciplines prioritization?
Can we copy a rival’s features verbatim?
Do we have a credible right to win given our capabilities and go‑to‑market?
Can we finance it solely with price cuts?
Can we avoid talking to customers?
Which evidence type best validates a hypothesized white‑space need?
Employee votes in an internal poll
Demand tests that pair willingness‑to‑pay with usage or conversion behavior
Total addressable market numbers alone
Anecdotes from a single sales call
What portfolio action complements adding white‑space bets?
Delaying measurement until after rollout
Setting uniform margins across products
Pruning or fixing low‑return lines to fund higher‑ROI moves
Holding every SKU regardless of performance
Sequencing white‑space bets is safer when you ______.
ignore post‑launch measurement
jump to remote categories with no capability overlap
bet on every idea simultaneously
tackle nearest adjacencies first using references and channels you already own
Starter
You see what white space is; strengthen how you size, prioritize and link it to capabilities.
Solid
Good at framing gaps; tighten the tests for right‑to‑win, earnings impact and sequence.
Expert!
You balance ambition with economics—sizing white space, proving fit and sequencing bets.
