Test your knowledge of pr crisis quiz best practices. Each question reflects 2025 guidance from leading marketing sources.
The first public statement should be issued within the ‘golden ______’ hour.
day
minute
hour
week
A complete apology includes acknowledgement, acceptance and ______ to fix.
avoidance
action
argument
ambivalence
Social listening dashboards help detect issues at the ______ stage before they escalate.
explosive
resolved
smoldering
recovery
A ‘dark site’ is a pre‑built webpage activated only during a ______.
crisis
holiday
merger
campaign
Tone should shift from defensive to empathetic within the first ______ statements.
ten
two
five
zero
Legal review is essential but must not delay release of the initial ______.
whitepaper
FAQ
holding statement
financials
Monitoring reposts on TikTok requires brand teams to track user‑generated ______.
videos
podcasts
emails
stories
Spokesperson credibility rises when they hold a title of ______ executive.
junior
senior
anonymous
external
After resolving the issue, brands should publish a transparent ______ report.
sponsorship
ad
after‑action
patent
A crisis team’s first step is to verify the ______ of claims before responding.
accuracy
cost
volume
location
Starter
Good start—refresh the fundamentals before your next plan.
Solid
You know the craft—fine‑tune the details for even better outcomes.
Expert!
Outstanding—your 2025 knowledge rivals top practitioners.
Diving into PR Crisis Quiz Interview Questions gives you the tools to navigate brand emergencies with poise. Begin by exploring our marketing mix interview questions collection to see how crisis management aligns with your promotional strategy. Next, sharpen your planning approach with the IMC planning steps MCQs, compare outreach methods through the push vs pull strategy interview questions, and refine your messaging skills using the advertising appeals question set. Working through these interview questions will boost your confidence to handle PR crises effectively.
