Test your knowledge of pr crisis quiz best practices. Each question reflects 2025 guidance from leading marketing sources.
The first public statement should be issued within the ‘golden ______’ hour.
day
minute
hour
week
Speed shapes media narrative. 2025 crises show chatter spikes in the first 60 minutes.
A complete apology includes acknowledgement, acceptance and ______ to fix.
avoidance
action
argument
ambivalence
Stakeholders expect concrete steps, not just remorse. Action restores trust.
Social listening dashboards help detect issues at the ______ stage before they escalate.
explosive
resolved
smoldering
recovery
Early warning enables containment. Many crises are visible in sentiment dips days prior.
A ‘dark site’ is a pre‑built webpage activated only during a ______.
crisis
holiday
merger
campaign
It hosts facts and statements, ensuring controlled communication under pressure.
Tone should shift from defensive to empathetic within the first ______ statements.
ten
two
five
zero
Initial empathy calms outrage. Defensive tone prolongs negative coverage.
Legal review is essential but must not delay release of the initial ______.
whitepaper
FAQ
holding statement
financials
A concise holding statement buys time while facts are verified.
Monitoring reposts on TikTok requires brand teams to track user‑generated ______.
videos
podcasts
emails
stories
Short‑form video now drives virality. 2025 crises often ignite there first.
Spokesperson credibility rises when they hold a title of ______ executive.
junior
senior
anonymous
external
High‑rank officials signal accountability. Low‑level reps appear insincere.
After resolving the issue, brands should publish a transparent ______ report.
sponsorship
ad
after‑action
patent
Reports document lessons learned. They rebuild stakeholder confidence.
A crisis team’s first step is to verify the ______ of claims before responding.
accuracy
cost
volume
location
Responding to misinformation can backfire. Fact‑checking is foundational.
Starter
Good start—refresh the fundamentals before your next plan.
Solid
You know the craft—fine‑tune the details for even better outcomes.
Expert!
Outstanding—your 2025 knowledge rivals top practitioners.
