Marketing Mix

Price Elasticity Scenarios

Price Elasticity Scenarios quiz sharpens your command of pricing levers. Test yourself and see how each tactic influences revenue.

A product with elasticity of −0.2 is considered ______.

unit elastic

perfectly elastic

inelastic

elastic

inelastic relates directly to the concept at hand, while the other options are common confusions. Understanding the nuance helps refine pricing decisions.

If revenue falls after a price increase, demand was likely ______.

unitary (=1)

perfectly inelastic

elastic (>1)

inelastic (<1)

elastic (>1) relates directly to the concept at hand, while the other options are common confusions. Understanding the nuance helps refine pricing decisions.

Cross‑elasticity between butter and margarine is positive, indicating they are ______.

unrelated goods

substitutes

Giffen goods

complements

substitutes relates directly to the concept at hand, while the other options are common confusions. Understanding the nuance helps refine pricing decisions.

Bundle discounts often reduce observed elasticity by adding ______ value.

perceived

marginal cost

sunk

switching

perceived relates directly to the concept at hand, while the other options are common confusions. Understanding the nuance helps refine pricing decisions.

Luxury brands keep demand inelastic through ______ scarcity cues.

artificial

technological

geographical

supply‑chain

artificial relates directly to the concept at hand, while the other options are common confusions. Understanding the nuance helps refine pricing decisions.

Dynamic apps measure micro‑elasticity across ______ segments daily.

SKU

cohort

POS

DSP

cohort relates directly to the concept at hand, while the other options are common confusions. Understanding the nuance helps refine pricing decisions.

When price drops lead to higher total costs due to capacity strain, elasticity calculations must include ______ cost effects.

marginal

fixed

sunk

opportunity

marginal relates directly to the concept at hand, while the other options are common confusions. Understanding the nuance helps refine pricing decisions.

Subscription services boost retention by lowering annual plan price, banking on elasticity over ______ horizon.

contract

trial

impression

session

contract relates directly to the concept at hand, while the other options are common confusions. Understanding the nuance helps refine pricing decisions.

Price ceilings on essential drugs assume demand is ______.

perfectly inelastic

price sensitive for insurers

infinite elastic

unitary for patients

price sensitive for insurers relates directly to the concept at hand, while the other options are common confusions. Understanding the nuance helps refine pricing decisions.

An elasticity of −1 indicates total revenue will ______ if price changes.

stay the same

collapse

decrease

increase

stay the same relates directly to the concept at hand, while the other options are common confusions. Understanding the nuance helps refine pricing decisions.

Starter

Pricing basics still feel new—keep practicing.

Solid

You understand most moves; refine the edge cases.

Expert!

You wield price psychology like a pro.

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