Design pricing that maps value to willingness-to-pay instead of engineering constraints. Use experiments to validate tier fences, usage meters, and packaging before wide rollout.
Which attribute is a classic tier fence to separate basic from premium?
File rename capability only
Advanced security and governance controls
Any feature with zero marginal value
Landing page color themes
A good usage meter correlates most with ______.
brand guidelines length
number of sales reps
engineering team size
customer value delivered, not internal cost
Which experiment best isolates willingness‑to‑pay for a feature bundle?
Hold‑out groups with price‑point A/B and constant messaging
Using vanity metrics alone
Changing features and price simultaneously
Surveying only internal employees
For consumption pricing, which guardrail protects predictability?
commit‑plus‑overage with caps or alerts
charging for failed API calls only
uncapped pay‑as‑you‑go only
annual flat fee regardless of use
Which metric best evaluates a pricing change post‑launch?
homepage bounce rate
net revenue retention (NRR) including expansion and churn
office headcount
press release views
In tiering, a value metric should be ______.
different for every customer randomly
purely based on internal cost allocations
simple to understand and hard to game
hidden from buyers
Price localization commonly adjusts by ______.
ability‑to‑pay proxies like PPP or regional benchmarks
CEO’s favorite number
random dice rolls
server rack locations only
A common anti‑pattern in packaging is ______.
grandfathering legacy plans with notice
spreading must‑have features across tiers to force max upgrades
offering a clear good/better/best
documenting limits transparently
Before moving a feature up‑tier (paywalling), you should first ______.
measure usage distribution and run impact simulations
remove docs immediately
force‑migrate without notice
announce on social media first
Which test design reduces cross‑contamination in pricing A/B?
geo‑split or account‑level randomization with guard buckets
changing price daily for everyone
testing only on weekends
cookie‑based user splits for B2B accounts
Starter
You grasp pricing basics—tighten meters and tier fences.
Solid
Good work—optimize experiments and guardrails for predictability.
Expert!
Pricing strategist—your meters, tiers, and tests align price with value.
