Unlike goods, services are intangible and often perish quickly, so smart pricing is critical. See if you can nail the latest tactics for charging the right price at the right moment.
Value‑based pricing sets fees according to perceived ______ delivered to the customer.
humidity
seat color
tax rate
value
Customers pay for the value they feel, not just the provider’s cost. Value‑based pricing captures that willingness.
Dynamic pricing relies on real‑time data feeds to update prices ______.
automatically
randomly
never
quarterly
Algorithms watch inventory and demand signals and update prices instantly. Automatic updates keep prices aligned with market conditions.
A 2025 PwC survey shows that the top factor influencing service purchase decisions remains ______.
foot length
price
zodiac sign
font
PwC’s 2025 consumer survey once again ranks price as the top purchase driver. Even loyal customers watch the sticker.
Bundling complementary services often increases ______ per customer.
bedtime
average revenue
memory usage
rainfall
Packaging services together increases the share of wallet from each client. The blended offer feels more convenient and economical.
Freemium models charge nothing upfront but monetize through premium ______.
add‑ons
dust
waste
elevator music
Freemium converts a large free user base into paying customers through optional add‑ons. Add‑ons can be features, support, or extra usage.
Peak‑load pricing charges more during high‑demand ______ periods.
time
ph
GPU
altitude
Charging more during peak times helps ration limited capacity. It also rewards customers who are flexible about timing.
Subscription services seek to reduce churn by offering annual plans at a monthly ______.
exit row
pollen count
discount
firewall
Annual plans lower monthly rates, which reduces churn because customers commit for longer. The prepaid cash also aids cash flow.
A 2025 Deloitte study suggests transparent pricing builds customer ______.
trust
frost
altitude sickness
rust
Transparent fees remove surprise charges, strengthening trust. Deloitte’s 2025 digital experience report shows trust drives repurchase.
Psychological pricing sets figures such as 99 to appear ______ than a round number.
happier
lower
spicier
heavier
Prices ending in 9 trick the brain into perceiving a lower level. The effect remains robust in 2025 online experiments.
Cost‑plus pricing adds a fixed ______ margin onto unit cost.
percentage
solar panel
barcode
chord
Cost‑plus pricing sets a fixed percentage markup, ensuring every sale covers cost and margin. It’s simple but can leave money on the table.
Starter
You get price basics yet could dig deeper into value signals and revenue levers.
Solid
Strong grasp of pricing—fine‑tune your use of data and psychology for sharper margins.
Expert!
You price like a pro, reading demand curves and customer value with ease.
