Understand how evolving privacy frameworks like Consent Mode, SKAN 5, and MPC affect attribution modelling.
Google Consent Mode v2 (2025) sends pings that respect user consent while enabling ______ modelling.
CPC
conversion
CLS
LCP
Apple’s SKAN 5 in 2025 increased post‑back timers to reduce ______.
CPM
click‑through
ROAS
fingerprinting
Aggregate Reporting API groups events to at least ______ user threshold.
1 000
128
10
1
Google Topics API replaces FLoC and provides ______ interest signals.
browser‑side 3‑week
GDPR consent;
per‑impression real‑time
device location
Modeled conversions are labelled in GA4 reports with a ______ icon.
dotted outline
clock
lock
red flag
Meta’s 2025 Private Lift solution uses ______ cryptographic protocol.
SHA‑1
MPC (multi‑party computation)
TLS only
MD5
Under GDPR, lawful basis for marketing measurement typically relies on ______.
vital interest
public task
contract with ad server
legitimate interest or consent
GA4’s Restricted Data Processing (RDP) mode is primarily for users located in ______.
California (CPRA) regions
APAC only
Brazil
India
Cookieless attribution often shifts toward ______ modelling techniques.
deterministic
exact matching
probabilistic
1:1
Advertisers should disclose modeled measurement in privacy policies to meet ______ transparency principle.
storage limitation
data minimisation
purpose limitation
redress
Starter
Review the basics.
Solid
Nice work—refine the details.
Expert!
Exceptional command of the topic.
Cracking Privacy & Attribution Interview Questions means mastering consent-based measurement while ensuring accurate credit assignment. Begin by exploring the Attribution & Marketing-Mix Modelling interview questions to learn how data privacy fits into your media mix framework. Then strengthen your campaign economics knowledge with the marketing elasticities MCQs and sharpen your tracking strategies through the cross-device identity practice interview questions. To finish, expand your toolkit with the multi-touch MMM hybrid interview resource and be ready for any challenge.
