Spot the warning signs of bloat that slow shipping and confuse users. Use safeguards to protect the…
Go beyond bare viability by shipping a first release people actually want to champion. Learn how…
Prove value with narratives that connect problems, proof, and outcomes. Practice structures and…
Turn third‑party evidence into credibility that reduces perceived risk. Use the right proof at the…
Use the Kano model to separate must‑be basics from performance attributes and delight factors. Learn…
Turn interviews into decision‑grade learning by testing assumptions, not pitching ideas. Practice…
Benchmark against real alternatives, including doing nothing. Use win‑loss insight and comparable…
Balance proof of functional performance with feelings that build preference. Craft messages that…
Turn abstract value into concrete numbers buyers can trust. Use clear inputs and decision metrics…
Move beyond who the customer is to what they are trying to achieve. Segment by unmet desired…
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