Product, Pricing & Innovation Interview Questions & Answers

Turn third‑party evidence into credibility that reduces perceived risk. Use the right proof at the…

Use the Kano model to separate must‑be basics from performance attributes and delight factors. Learn…

Turn interviews into decision‑grade learning by testing assumptions, not pitching ideas. Practice…

Benchmark against real alternatives, including doing nothing. Use win‑loss insight and comparable…

Balance proof of functional performance with feelings that build preference. Craft messages that…

Turn abstract value into concrete numbers buyers can trust. Use clear inputs and decision metrics…

Move beyond who the customer is to what they are trying to achieve. Segment by unmet desired…

Know the difference between table‑stakes parity and true points of difference. Learn how to sequence…

Turn specs into outcomes that customers actually value. Practice translating features into benefits…

Use Blue Ocean tools to escape head‑to‑head fights. Apply strategy canvas and the ERRC grid to…