Pinpointing the Job-to-Be-Done
Identify the real progress your customer is trying to make, not just the features they request. Use…
Identify the real progress your customer is trying to make, not just the features they request. Use…
Test how well your value map addresses the customer's profile of jobs, pains, and gains.…
Condense your differentiation into a single, concrete promise that names the audience, outcome, and…
Test how price perception is shaped by benefits, alternatives, and context rather than the factory…
Explore how customers judge payment pain by the most intense moment and how it ends. Apply billing…
Probe how feature gating and option structure steer self‑selection by willingness to pay. Use…
Metered and hybrid paywalls are shifting toward data‑driven access rules in 2025. Learn how…
Prospect theory’s reference points, loss aversion, and diminishing sensitivity shape how people…
Two‑part pricing separates an access fee from a per‑unit charge to recover fixed costs and guide…
See how marketplaces encode implicit price thresholds into ranking algorithms and parity policies.…
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