Product, Pricing & Innovation Interview Questions
Product-Market Fit Signals: Quant and Qual
Read PMF with a blend of metrics and customer voice rather than a single score. Triangulate…
Pricing Experiments: Tiering and Usage Metrics
Design pricing that maps value to willingness-to-pay instead of engineering constraints. Use…
Sales Playbook Essentials: From Discovery to Close
Run a consistent discovery-to-close motion that uncovers pain, quantifies impact, and earns trust.…
Channel Conflict: Avoiding the Cannibalisation Trap
Orchestrate direct, partner, and marketplace motions without cannibalising margin or experience.…
Freemium Funnel Design for Enterprise Upsell
Design a free tier that drives activation without giving away the enterprise value. Use usage…
Partner Ecosystems: Build, Buy, or Ally?
Choose the right path to scale: develop channels in‑house, acquire capabilities, or ally with…
Multi-Channel Launch Calendars: Sequencing for Impact
Sequence messages so each channel primes the next and compounds reach. Plan embargoes, enablement,…
Beachhead Segments: Choosing Your First Win
Win small before you win big by securing a high‑need, tightly defined customer segment. Test whether…
Competitive Positioning Maps: White-Space…
Maps turn messy competitor lists into a visual chessboard of where to play and how to win. See if…
Product-Led vs. Sales-Led GTM – Picking the Right…
Not every product should rely on a viral sign‑up flow, and not every deal needs a quota‑carrying AE.…
