Reciprocal Concessions: The Door-in-the-Face Effect
The door‑in‑the‑face sequence starts with a large ask, then retreats to a smaller target request.…
The door‑in‑the‑face sequence starts with a large ask, then retreats to a smaller target request.…
Regulators in 2025 tightened rules on hidden fees and disclosure across sectors. Test your grasp of…
Three-tier lineups nudge choices by design, with most buyers clustering in the middle plan. This…
Real‑time offer engines tune price or perks per context but need guardrails to avoid unfairness.…
End‑of‑term decisions hinge on perceived losses vs. gains, especially for auto‑renewal. This quiz…
Price fences let you charge different customers different prices without changing the core product.…
Bundling can unlock revenue by serving heterogeneous willingness to pay. This quiz probes where…
Customers carry reference prices—ranges shaped by anchors, context, and recent experience. This quiz…
Explore when pay‑what‑you‑want drives revenue versus backfires. Test what minimums, prompts, and…
Retention beats acquisition when budgets tighten. See which 2025 tactics measurably lower voluntary…
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