Value Proposition Design Interview Questions
Differentiation vs. Parity: Finding the Edge
Know the difference between table‑stakes parity and true points of difference. Learn how to sequence…
Feature vs. Benefit: Translating Tech to Value
Turn specs into outcomes that customers actually value. Practice translating features into benefits…
Blue Ocean Thinking for New Propositions
Use Blue Ocean tools to escape head‑to‑head fights. Apply strategy canvas and the ERRC grid to…
Pinpointing the Job-to-Be-Done
Identify the real progress your customer is trying to make, not just the features they request. Use…
Mapping Pains, Gains and Relievers
Test how well your value map addresses the customer's profile of jobs, pains, and gains.…
Crafting a One-Sentence Value Promise
Condense your differentiation into a single, concrete promise that names the audience, outcome, and…
