Learn best practices for coding promotion variables—binary, continuous, and interactions—to isolate promo lift accurately.
Binary promo dummies typically take values 0 and 1, indicating ______.
discount depth
absence or presence of promotion
CPM level
creative theme
Encoding percent‑off as a continuous variable captures varying ______ intensity.
pixel
cookie
device
promotion
Pre‑promo lead variables help identify sales brought forward, preventing over‑credit to ______ period.
post‑promo
year‑end
baseline
promo
Promo dummies should align with consumer exposure dates, not ______ notification dates.
UTM tag
internal approval
media pitch
server deploy
Mutually exclusive promo flags avoid multicollinearity when multiple promos run ______.
yearly
simultaneously
never
randomly
Holiday fixed‑effect dummies are separate from promo dummies to keep ______ attribution pure.
creative
promotion
font
cookie
Spline encoding allows modelling a promotion’s ramp‑up and decay as ______.
flat line
step change
smooth curve
random walk
2025 MMM toolkits recommend tagging ‘stacked’ promos (cashback + coupon) with an ______ variable.
geo
pixel
interaction
cookie
Using channel‑spend variables instead of promo dummies risks ______ counted uplift.
infinite
negative
zero
double
Calendar encoding should freeze rule definitions at least one quarter before MMM refresh to avoid ______.
pixel fires
CPC spikes
audience overlap
structural breaks
Starter
Review the basics.
Solid
Nice work—refine the details.
Expert!
Exceptional command of the topic.
Thinking about Promo Calendar Encoding Interview Questions means mastering how to turn your promotion timeline into model-ready features. Kick off your prep with these Attribution & Marketing-Mix Modelling interview questions to see where calendar flags fit into your mix analysis. Next, sharpen your insights with the incremental revenue vs profit practice MCQs to balance value and cost. Then tackle experiment setup details through the lift vs holdout size interview MCQs. Finally, deepen your SaaS measurement skills by exploring the MMM for subscription SaaS interview guide for real-world scenario planning.
