Test your knowledge about promotional mix selection in real‑world marketing situations. Each question sharpens your grasp of how the 7Ps translate into daily decisions.
For a geographically concentrated B2B market with high unit value, ______ is usually the dominant promotional tool.
sales promotion
mass advertising
outdoor signage
personal selling
In the maturity stage of the product life cycle, marketers typically shift budget toward ______ to defend share.
informative PR
sales promotion
trade fairs
awareness advertising
A pull strategy aimed at final consumers relies heavily on ______ and limited trade push.
slotting allowances
salesforce incentives
advertising
dealer contests
When message credibility is vital after a crisis, firms prioritise ______ in the promotional mix.
point‑of‑sale displays
direct mail
public relations
price deals
Sampling, coupons and in‑store demos are classified broadly under ______.
direct marketing
sales promotion
PR
personal selling
Digital retargeting emails belong to ______ because they send tailored messages to identified individuals.
personal selling
mass advertising
publicity
direct marketing
Technical complexity and buyer risk both being high point to greater reliance on ______ support materials.
price‑off coupons
30‑second TV ads
brand awareness PR
personal selling with demos
To quickly build widespread cognitive awareness for a low‑involvement product, marketers choose ______ first.
television or video advertising
trade shows
loyalty rebates
door‑to‑door selling
Dealer contests and trade allowances are promotional tools targeting the ______ audience.
end consumers
media editors
industry regulators
channel intermediaries
A small startup with limited funds often begins with ______ because of its low cost and viral potential.
social‑media publicity
cash rebates
field salesforce
nationwide TV spots
Starter
Brush up on the basics before moving on.
Solid
Good grasp—refine the finer points to level up.
Expert!
Outstanding mastery—share your insights with the team.
