Marketing Mix

Psychological Pricing Tricks

Psychological Pricing Tricks quiz sharpens your command of pricing levers. Test yourself and see how each tactic influences revenue.

$19.99 instead of $20.00 leverages the ______ effect.

scarcity

decoy

anchoring

left‑digit

left‑digit relates directly to the concept at hand, while the other options are common confusions. Understanding the nuance helps refine pricing decisions.

Presenting a premium, mid, and budget option exploits the ______ effect.

halo

decoy (asymmetric dominance)

nudge

network

decoy (asymmetric dominance) relates directly to the concept at hand, while the other options are common confusions. Understanding the nuance helps refine pricing decisions.

Limited‑time countdown timers create ______ urgency.

regulatory

artificial

social

inventory‑based

artificial relates directly to the concept at hand, while the other options are common confusions. Understanding the nuance helps refine pricing decisions.

Displaying a higher 'compare at' price next to sale price uses ______ framing.

halo

reciprocity

bundling

anchor

anchor relates directly to the concept at hand, while the other options are common confusions. Understanding the nuance helps refine pricing decisions.

All‑inclusive pricing reduces mental transaction costs by lowering ______ pain.

inventory

holding

switching

payment

payment relates directly to the concept at hand, while the other options are common confusions. Understanding the nuance helps refine pricing decisions.

Charm pricing is less effective in cultures that read right‑to‑left due to ______ processing.

digit

currency

decimal

time

digit relates directly to the concept at hand, while the other options are common confusions. Understanding the nuance helps refine pricing decisions.

Using smaller font size for price conveys ______ cost.

premium

fixed

lower perceived

hidden

lower perceived relates directly to the concept at hand, while the other options are common confusions. Understanding the nuance helps refine pricing decisions.

Bundling unpopular items with popular ones relies on ______ attribution.

causal

situational

affective

cognitive

affective relates directly to the concept at hand, while the other options are common confusions. Understanding the nuance helps refine pricing decisions.

Displaying scarce stock ("Only 2 left!") taps into ______ bias.

status‑quo

planning fallacy

bandwagon

reactance

reactance relates directly to the concept at hand, while the other options are common confusions. Understanding the nuance helps refine pricing decisions.

Ending prices in .88 or .97 is common in ______ stores.

discount

professional services

luxury

subscription

discount relates directly to the concept at hand, while the other options are common confusions. Understanding the nuance helps refine pricing decisions.

Starter

Pricing basics still feel new—keep practicing.

Solid

You understand most moves; refine the edge cases.

Expert!

You wield price psychology like a pro.

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