Pricing Psychology & Revenue Models

Reciprocal Concessions: The Door-in-the-Face Effect

The door‑in‑the‑face sequence starts with a large ask, then retreats to a smaller target request. Assess mechanisms, boundary conditions, and ethical limits in negotiations and offers.

The mechanism most often cited for door‑in‑the‑face is ______.

mere exposure

reciprocal concessions

sunk cost fallacy

authority bias

After rejecting an extreme ask, people reciprocate when the asker concedes to a smaller request.

Which pattern best fits an ethical application in pricing?

start with an impossible price, then add junk fees

start with a premium bundle, then offer a pared option without hiding fees

threaten access loss if they refuse

rotate terms mid‑checkout

Ethical use pairs visible concession with transparent terms rather than deception.

A known boundary condition is that the initial ask must be ______.

credible yet rejectable

absurd and insulting

identical to the final ask

secret

If it’s outrageous or irrelevant, the sequence backfires and harms trust.

Compared with foot‑in‑the‑door, door‑in‑the‑face relies more on ______.

contrast and reciprocity

liking and unity

authority and scarcity

consistency and commitment

DITF leverages contrast between asks and a felt duty to reciprocate the concession.

In repeated relationships, overusing DITF can ______.

ensure price parity

eliminate negotiation time

erode trust and reduce later compliance

guarantee higher lifetime value

Once detected, the tactic is perceived as manipulative and loses effect.

A fair counterpart to a DITF concession in B2B negotiation is ______.

silently changing SLAs

requesting a reciprocal term such as longer commitment or reduced scope

demanding hidden surcharges later

withholding documentation

Balanced reciprocity sustains trust and value exchange.

For experiments, compliance is highest when the second ask is ______ the first.

larger than

time‑delayed by months from

unrelated to

moderate and directly related to

Closeness and proportionate retreat are key to the effect.

A disclosure practice that preserves ethics is to ______.

auto‑add add‑ons after refusal

state that the premium option may be more than you need and propose an alternative

hide the cheaper option

bury terms in footnotes

Openly proposing a scaled option shows good faith rather than manipulation.

In subscription upsells, a safe retreat is to offer ______.

retroactive price changes

silent add‑ons

a lower‑tier plan or shorter term without penalty

forced annual prepay

A transparent concession invites reciprocation without coercion.

A metric signaling backlash from heavy DITF use is ______.

RSS subscribers

blog scroll depth

favicon impressions

complaint rate and opt‑out after offers

Customer complaints and opt‑outs expose perceived manipulation and fatigue.

Starter

Good start—anchor credibly, retreat transparently, and log concessions.

Solid

Well done—balance reciprocity with relationship health and related asks.

Expert!

Excellent—your use respects boundaries, avoiding manipulation and trust erosion.

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