Control what searchers see for your brand by using the right entity and site-level signals.Learn how site names, organization markup, and consistent profiles shape your branded SERP.
To help your logo show correctly in knowledge panels, add ______ markup.
Organization
FAQ
Person
Product
Site names are supported at which scope besides the root domain?
IP literals
subdomains
subdirectories only
file paths
If you don’t add site name markup, Google may pick a name from ______.
the robots file
your sitemap only
the home page
email DNS records
For consistency, duplicate home pages (www/non‑www) should share the same ______.
cache age
meta keywords
site name
SVG sprites
What’s the recommended way to provide alternatives like short names?
hreflang only
alternateName
keywords
meta refresh
Which structured data helps Google choose your brand’s site name in results?
WebSite
VideoObject
Breadcrumb
Article
Where should WebSite markup with a site name usually live?
all tag pages
every image file
RSS only
the canonical home URL
Which field can surface social links in Google when used in org markup?
sameAs
potentialAction
speakable
mentions
How many site names does Google support per domain or subdomain?
two
unlimited
three
one
Which property links your official profiles to strengthen your entity?
noarchive
sameAs
itemref
isPartOf
Starter
Review site names and organization markup to tighten brand signals.
Solid
Nice coverage—align entity home, sameAs links, and canonical home.
Expert!
Excellent—your entity signals keep brand SERPs tidy.
Interviewers often bring up Reputation Management SERP Control to test whether you understand how to shape search results and protect brand presence online. It’s a topic that overlaps with technical ranking factors and on-page adjustments, so preparing with focused SEO interview questions will give you an advantage. To round out your prep, review practical interview resources such as canonicalisation myths and tricky edge cases, insights on local search ranking factors that drive map pack visibility, and guides on using image CDNs to improve Largest Contentful Paint. These help you connect SERP control strategies with measurable SEO outcomes and answer questions with more depth.
