Turn scattered risk logs into a clear picture executives can act on. Score likelihood and impact consistently to focus resources where they matter most.
In a standard reputation risk matrix, the two primary axes are ______.
urgency and budget
profit and revenue
followers and reach
likelihood and impact
Which scale format is most commonly used by public bodies in 2025 risk matrices?
7×1 scoring with no labels
binary yes/no only
5×5 scoring with defined descriptors
unscored narrative notes
“Inherent risk” should be assessed ______.
before existing controls are considered
only during audits
only for financial risks
after all mitigations
When two risks tie on score, which should be prioritized?
Neither—ties mean no action
Always the most likely one
The one with higher impact, subject to risk appetite
Whichever is newest
Which additional dimension often improves heat‑map decisions for comms teams?
calendar week number
hex color preference
employee headcount
velocity or time‑to‑harm
A practical way to reduce a risk score is to ______.
lower likelihood through controls or reduce impact with preparedness
hide it from the register
wait for the next quarter
rename the risk
What should each matrix cell include to drive action?
emoji only
blank for flexibility
named owner and next review date
a color with no text
Why are narrative criteria for each score critical?
They are optional decoration
They raise scores automatically
They replace evidence
They make ratings consistent and auditable across teams
Which is the best source for early signals to inform likelihood scores?
random hashtags
monthly board meetings only
social listening and media monitoring tied to risk themes
office rumor threads only
When should a risk be escalated from amber to red?
At quarter end automatically
When a stakeholder is annoyed
When media mentions rise slightly
When score crosses the agreed appetite or trigger threshold
Starter
Revisit how scoring drives action and practice with examples.
Solid
Good scoring—tighten ownership and appetite‑based triggers.
Expert!
Superb—your register drives timely decisions and resources.
