Gauge your mastery of the time‑tested Recency‑Frequency‑Monetary framework. Find out whether you can rank customers like a pro.
In RFM analysis, the 'R' stands for ______.
Recency
Response
Retention
Revenue
A customer with high Recency but low Frequency and Monetary likely made ______.
many small purchases
no purchase at all
frequent website visits
one recent purchase
Monetary value in RFM is commonly measured as ______.
days since signup
number of orders
total spend
average basket size
To compare recency across customers, marketers often calculate ______ since last purchase.
number of SKUs
elapsed days
session length
open rate
Quintile scoring in RFM assigns each variable a score from ______.
A to E
0 to 100
10 to 50
1 to 5
Customers with low R, low F, and low M are prime targets for ______ campaigns.
cross‑sell bundles
reactivation
VIP perks
loyalty‑tier upgrades
RFM assumes that customers with higher scores are more likely to ______.
visit physical stores
respond to future offers
unsubscribe quickly
download the app
Combining 5‑point scores for R, F and M yields ______ distinct RFM segments.
125
15
75
25
Replacing Monetary with contribution margin lets brands focus on ______.
net promoter score
gross profit impact
email engagement
inventory turnover
RFM segmentation works best for businesses characterised by ______ purchase cycles.
one‑time
repeat
lifetime
contract‑based
Starter
Good start—review rfm basics.
Solid
Strong grasp—polish a few finer points.
Expert!
You’ve mastered rfm segmentation.
Understanding RFM Segmentation Interview Questions equips you to analyze customer value and behavior effectively. Start with our segmentation targeting positioning interview questions guide to see how recency, frequency, and monetary metrics integrate into overall strategy. Then deepen your expertise with the B2B segmentation bases question set, test your evaluation skills through the segmentation criteria check MCQs, and explore cutting-edge methods via the AI-driven segmentation interview questions. Working through these interview questions will boost your confidence when discussing RFM segmentation techniques.
