A/B & Multivariate Testing

Sample Ratio Mismatch Troubleshooting

Sample Ratio Mismatch (SRM) occurs when observed allocation diverges from the intended split. Test your ability to detect causes and fix them fast.

SRM is most commonly detected with a ______ test comparing observed vs expected bucket sizes.

t-test on means

chi-square goodness-of-fit

ANOVA on medians

Jarque–Bera on skew

A chi-square test on counts flags significant deviation from the intended traffic split.

A frequent root cause of SRM is applying eligibility filters ______ assignment.

after

never

before

only in staging

Post-assignment filtering removes users unevenly, breaking the intended split.

Client-side randomization can suffer SRM if bots or ad-blockers ______ tracking events.

suppress

resize

compress

encrypt

Missing events bias observed bucket shares away from the true assignment.

Hash-based bucketing requires a stable ______ per randomization unit.

favicon

identifier

sprite

viewport

If the ID changes across sessions, users can drift between buckets.

Caching or CDN rules can cause SRM when they ______ pages for one variant.

prettify

beautify

gzip

over-serve or pin

Pinned caches may deliver one variant disproportionately, skewing exposure.

The quickest diagnostic is a live ______ chart of incoming assignments by bucket.

allocation

heat

sankey

treemap

Real-time allocation reveals divergence early before outcomes are affected.

Counting only converters when checking SRM is wrong; measure on ______ events.

exposure/assignment

sessions only

bounces only

revenue only

SRM is about the split of assigned traffic, not outcomes downstream.

Geo or device gates must be mirrored ______ to avoid uneven bucket drops.

in QA only

in CDN only

both client and server

in CSS only

Consistent eligibility prevents asymmetric losses across buckets.

When SRM appears, the safest course is usually to ______ the test and fix instrumentation.

ignore

declare a winner

pause

increase traffic

Continuing risks invalid decisions based on biased data.

A long-tailed bot surge can mimic SRM; cross-check with ______ metrics for anomalies.

image DPI

CSS z-index

traffic quality

font weights

Bot spikes distort event counts and bucket balance; quality screens can confirm.

Starter

New to sample ratio mismatch troubleshooting? Review the basics and try a few small, low-risk tests.

Solid

Good grasp of sample ratio mismatch troubleshooting. Tighten design choices and deepen your analysis habits.

Expert!

Excellent command of sample ratio mismatch troubleshooting. You are ready for scaled rollouts and mentoring others.

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