Web & App Analytics

Scroll Depth vs. Reading Time

Learn to measure user engagement by comparing scroll-depth tracking with time-on-page metrics.

Scroll depth tracks:

Percentage of page scrolled

Clicks

Form submits

Time on page

It measures scroll percent.

Reading time is calculated by:

Scroll distance

Clicks

Video plays

Time on page

It uses timestamps.

Scroll events capture:

Errors

Window scroll

Loads

Clicks

Scroll listener triggers events.

A 50% depth threshold indicates:

Top-page view

Bottom-page view

No view

Mid-page view

50% is the midpoint.

Time metrics overestimate due to:

Idle time

Scroll speed

Clicks

Errors

Idle periods inflate time.

Scroll depth helps identify:

Sessions

Visible content sections

Ad clicks

Bounce rate

Shows which sections seen.

Reading time needs:

CSS styles

Cookies

JavaScript errors

Accurate start/end timestamps

Timestamps capture duration.

Max scroll depth value:

50%

200%

100%

150%

Cannot exceed full page.

Combined metrics provide:

Only views

Only scroll

Complete engagement

Only clicks

Both metrics together.

Common implementation uses:

CSS selectors

Meta tags

HTML tags

JavaScript listeners

Listeners capture events.

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