Choosing segments is as much numbers as intuition. Gauge your grasp of the metrics marketers rely on.
The first screen for segment attractiveness is usually its ______ size.
market
gross margin
inventory
headline awareness
Annual percentage increase in segment spending represents its ______ rate.
elasticity
churn
growth
penetration
The ratio of segment profit to resources required reflects ______.
share of voice
conversion velocity
price premium
return on marketing investment
Access cost assesses how ______ a segment is through channels.
price‑sensitive
reachable
loyal
trend‑driven
Stability measures whether preferences will persist at least ______ years.
ten
twenty
three
one
A high ‘strategic fit’ score indicates alignment with the firm’s ______ advantage.
distribution
financial
core
logistical
Internal cannibalisation risk is often quantified by projected overlap in ______ customers.
competitor
latent
inactive
existing
Regulatory barriers score low on attractiveness when compliance cost is ______.
uncertain
high
declining
subsidised
Competitive intensity index combines number of rivals and average ______ by competitor.
ad spend
market share
NPS
SKU count
Data sufficiency is checked before modelling; segments lacking timely ______ data may be deprioritised.
first‑party
benchmark
synthetic
click‑thru
Starter
Good start—review the fundamentals.
Solid
You know the core ideas; sharpen the nuances.
Expert!
Outstanding grasp of the topic.
Gaining mastery in Segment Evaluation Metrics Interview Questions will enable you to choose the most promising customer groups with confidence. Begin your journey with our segmentation and targeting interview questions guide to see how evaluation metrics slot into overall strategy. Next, sharpen your skills with the targeting strategies practice MCQs, test your precision using the single-segment concentration interview questions, and expand your toolkit through the multi-segment targeting question set. Working through these interview questions will make you ready to discuss segment evaluation metrics with clarity and ease.
