Choosing segments is as much numbers as intuition. Gauge your grasp of the metrics marketers rely on.
The first screen for segment attractiveness is usually its ______ size.
market
gross margin
inventory
headline awareness
Without enough buyers, other metrics matter less.
Annual percentage increase in segment spending represents its ______ rate.
elasticity
churn
growth
penetration
Growth signals future potential beyond current size.
The ratio of segment profit to resources required reflects ______.
share of voice
conversion velocity
price premium
return on marketing investment
High ROMI beats large volume with low margins.
Access cost assesses how ______ a segment is through channels.
price‑sensitive
reachable
loyal
trend‑driven
Some clusters exist but can’t be contacted efficiently.
Stability measures whether preferences will persist at least ______ years.
ten
twenty
three
one
Marketers need longevity to amortise positioning spend.
A high ‘strategic fit’ score indicates alignment with the firm’s ______ advantage.
distribution
financial
core
logistical
Segments that value strengths are easier to serve uniquely.
Internal cannibalisation risk is often quantified by projected overlap in ______ customers.
competitor
latent
inactive
existing
If new segment steals own sales, net gain falls.
Regulatory barriers score low on attractiveness when compliance cost is ______.
uncertain
high
declining
subsidised
Heavy regulation can offset revenue upside.
Competitive intensity index combines number of rivals and average ______ by competitor.
ad spend
market share
NPS
SKU count
Few strong players leave little room for newcomers.
Data sufficiency is checked before modelling; segments lacking timely ______ data may be deprioritised.
first‑party
benchmark
synthetic
click‑thru
Reliable insights require robust internal signals.
Starter
Good start—review the fundamentals.
Solid
You know the core ideas; sharpen the nuances.
Expert!
Outstanding grasp of the topic.
