Move beyond who the customer is to what they are trying to achieve. Segment by unmet desired outcomes to find where value is highest.
Outcome‑based segmentation groups customers by ______.
CRM pipeline stage
the results they seek and how they measure success
age and gender only
company headcount alone
A high‑value outcome statement is best written as ______.
OKR without a metric
long mission narrative
direction + metric + unit + context (e.g., reduce onboarding time by 50% for new reps)
adjective + feature + brand
Compared with persona labels, outcomes help teams decide ______.
which office snacks to buy
which brand color to use
which features to build and which pains to remove first
who should attend stand‑up
When surveying desired outcomes, the most useful scale captures ______.
importance and current satisfaction to reveal unmet needs
net sentiment on a brand video
newsletter open rate
weekly ad recall
A tell‑tale sign that segments are not outcome‑based is ______.
using color names for clusters
segment sizes that are unequal
having more than three segments
heavy overlap of needs across segments despite different labels
In JTBD terms, ‘noncustomers’ matter because they ______.
are impossible to reach
reveal overlooked outcomes that block adoption
prefer only legacy brands
always have lower willingness to pay
To operationalise outcome segments in marketing, map each segment to ______.
specific value propositions, proof points, and channel priorities
new org titles for the team
a generic brand voice
a different logo
Which research combo most reliably uncovers desired outcomes?
a single internal brainstorm
a social poll with emojis
a website A/B test only
qual interviews to surface outcomes + quant to size importance vs satisfaction
A practical guardrail when crafting outcome statements is to avoid ______.
any metric in the text
time‑to‑value considerations
solutions baked into the outcome wording
mentioning the job context
In product analytics, success events should be aligned to ______.
ad hoc vanity metrics
progress toward the customer’s desired outcomes
page scroll depth alone
the number of tooltips shown
Starter
Good start. Revisit the core concepts and examples for this theme, then retake to build confidence.
Solid
You’re applying the models well. Stress‑test edge cases and tighten your diagnostics to level up.
Expert!
Outstanding. Your reasoning balances evidence with judgment and communicates value with clarity.
