Identity shapes every click and cart. Dive into 2025 breakthroughs on self‑concept and how consumers use brands to express who they are. See how well you grasp the psychology behind the mirror.
McKinsey’s 2025 survey found Gen Z most likely to define themselves by which success metric?
Family milestones
Community service
Career achievement
Religious devotion
The 2025 Taylor & Francis study reported self‑affirmation cut negative feelings from upward social comparison by roughly what share?
50 percent
5 percent
10 percent
35 percent
According to Vogue Business’s June 2025 piece on male wellness, products that act as symbols of ______ are reshaping masculine identity.
Luxury
Discipline
Nostalgia
Rebellion
The 2025 "Future Self" study in Journal of Marketing found predictive temporal comparison drives purchase of what type of products?
Impulse treats
Self‑improvement goods
Subscription services
Collectibles
Dr Stephanie Lin’s 2025 award‑winning research shows consumers protect a moral self‑image by doing what after indulgence?
Seeking peer approval
Engaging in compensatory virtuous acts
Posting on social media
Ignoring guilt cues
A Wiley 2025 meta‑analysis concluded that high ______ strengthens the link between brand engagement and self‑concept.
Product variety
Price knowledge
Identity centrality
Discount sensitivity
According to Forrester’s 2025 consumer predictions, which contradiction will brands face around personal identity?
More physical stores yet less footfall
More eco‑claims yet less recycling
Higher privacy concerns yet more data sharing
More loyalty programs but less true loyalty
The McKinsey 2025 data reveal that Gen Z is approximately how much more optimistic about social issues than older cohorts?
Over 50 pp
No more
Moderately more (≈15 pp)
Slightly less
The 2025 "Digital Self" PMC review argues that avatar customisation primarily enhances which aspect of self‑concept?
Self‑efficacy
Self‑consistency
Self‑esteem
Self‑expression
Shakaila Forbes‑Bell’s 2025 psychology predictions cite "Power Dressing Revisited" as a trend because clothing serves as a direct cue to ______.
Climate resilience
Personal identity signalling
Functional performance
Economic status alone
Starter
Self-Concept basics need some polish—run through the core ideas again and you’ll level up fast!
Solid
Strong grasp on Self-Concept & Identity. Refine a few nuances to reach expert territory.
Expert!
Your Self-Concept & Identity knowledge is top‑tier—share those insights with your team!
