Brands now orchestrate all five senses to forge deeper, memorable experiences. Check how well you know today’s leading sensory tactics.
Amra & Elma’s 2025 stats show smell plays what role in shaping emotional response?
Minimal
Confusing
Irrelevant
Dominant
Among senses, scent triggers the strongest immediate emotional coding in the brain.
Stores adopting full multisensory trials recorded a ______ sales lift versus 4% in controls.
0%
10%
2%
4%
Integrated sight‑sound‑scent‑touch pushed performance to double‑digit gains.
Touching products makes shoppers ____% more emotionally elevated, per the same 2025 report.
15
80
50
5
Physical interaction activates ownership cues and spikes positive affect by half.
Vizit’s 2025 trend report calls sensory marketing the bridge for what marketplace gap?
Supply chain delays
Price perception gap
Digital experience disconnect
Privacy concerns
Multisensory cues help online brands replicate in‑store richness, closing the digital experience gap.
Which sense is often diffused via HVAC systems to shape retail ambience?
Taste
Sound
Temperature
Scent
Retailers pump signature fragrances through vents to prime mood on entry.
Amra & Elma 2025 notes that sensory store designs deliver more than double the uplift in ____ compared with single‑sense setups.
TV GRPs
email sign‑ups
sales
social followers
From 10% vs 4% sales gains, multisensory beats visual‑only merchandising.
Vizit 2025 suggests combining sight and ____ to make e‑commerce visuals more vivid.
heat
humidity
bitter taste cues
sound
Short video loops with layered audio cues heighten immersion and recall.
Which sense did The Guardian 2025 article highlight as key for bringing shoppers back post‑pandemic?
vision
scent
touch
taste
Pleasant ambient scents were shown to boost dwell time and return visits after lockdowns.
Amra & Elma 2025 emphasises that multisensory design affects ____ response as well as behavioural metrics.
backend logistics
CRM load
emotional
staff turnover
Emotional‑state lift underpins behavioural changes like dwell time and spend.
Vizit 2025 frames sensory marketing as a 2025 trend brands ‘can’t afford to ____’.
ignore
outsource
overthink
postpone
The piece warns late adopters will cede experiential ground to rivals.
Starter
You’re sensing the basics—dig deeper into how each modality plays its part.
Solid
Nice! Hone cross‑sense orchestration to craft immersive narratives.
Expert!
Your multisensory mastery can turn mundane touch‑points into vivid brand memories.
