A/B & Multivariate Testing

Server‑Side vs. Client‑Side Testing

Server‑side testing assigns and renders experiences on the server, avoiding client flicker and enabling deeper logic. Client‑side testing modifies the page in the browser for rapid UI iteration.

A key advantage of server‑side testing for performance is that it avoids visible ______ during page load.

flicker (FOOC)

PNG dithering

font ligatures

CSS variables

Server‑rendered variants arrive as final HTML, avoiding style or content swaps after paint.

Client‑side testing is often preferred when you want to rapidly iterate on ______ without redeploying back‑end code.

UI and copy

TCP congestion control

kernel modules

database sharding

Visual edits and messaging changes are faster to ship with browser‑side tools.

For pricing logic or checkout rules, ______ testing is generally safer and harder to spoof.

server‑side

client‑side only

image‑based

pure CSS

Executing sensitive logic on the server reduces tampering and ensures consistency.

Sticky assignment should be at the ______ level to prevent cross‑session contamination.

pageview

tab

image

user

Keeping the same user in one bucket preserves clean exposure over time.

Client‑side randomization can be biased if ad‑blockers or bots ______ event beacons.

vectorize

recolor

upsample

suppress

Suppressed events distort observed splits and outcomes; server logging is more robust.

Server‑side delivery can simplify ______ compliance by reducing client identifiers and third‑party scripts.

privacy and consent

SVG stroke order

font hinting

image gamma

Less client tracking surface can ease consent and data‑flow reviews.

On SPA frameworks, client tests risk mismatches during ______ and re‑render.

DNS TTL

hydration

GIF encoding

CMYK conversion

Hydration timing can cause double rendering or flicker if DOM is mutated too early.

A practical rollout pattern is a staged ramp such as 1%→5%→25%→50%→100% with a fast ______ if metrics regress.

font fallback

pixel swap

gzip boost

rollback

Controlled ramps and kill‑switches reduce blast radius and speed recovery.

Mutual exclusivity between overlapping tests helps prevent ______ when both target the same users.

color banding

interaction or contamination

SVG inflation

cache warming

Excluding users from conflicting tests avoids cross‑test interference.

For analytics parity, pass experiment ID and variant as ______ alongside primary KPIs.

CSS classes only

event parameters

URL fragments only

PNG metadata

Metadata on events enables consistent attribution and segmented reporting.

Starter

You’re new to server‑side vs. client‑side testing. Review definitions, guardrails, and simple examples to build confidence.

Solid

Good grasp of server‑side vs. client‑side testing. Tighten design choices and deepen your analysis habits.

Expert!

Excellent command of server‑side vs. client‑side testing. You’re ready to operate at scale and mentor others.

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