Services Marketing

Service Encounter Triad

Understand the three-way relationship at the heart of any service transaction. This quiz explores how customers, employees, and the organization interact in 2025 contexts.

Mystery‑shopping programs are used chiefly to audit which connection?

Service organization–customer link

Customer–technology interface

Regulator–service organization link

Customer–contact personnel link

Mystery shoppers evaluate frontline staff interactions with customers, making them ideal for assessing the customer–contact personnel link. Observations here reveal service quality gaps.

A 2025 trend toward mobile self‑checkout reduces pressure on which link?

Service organization–customer link

Customer–contact personnel link

Regulator–customer link

Service organization–contact personnel link

Self‑checkout lets customers handle transactions without staff, easing direct interactions with employees. This shifts workload away from the customer–contact personnel link.

When an airline updates its app to show real‑time gate changes, it strengthens which connection?

Customer–technology interface

Customer–contact personnel link

Service organization–customer link

Contact personnel–regulator link

The connection specified is the main focus of the described measure, aligning oversight or improvement efforts accordingly. Consistent 2025 service‑quality guides highlight this focus.

Staff empowerment programs chiefly enhance the ______ link by letting employees resolve issues on the spot.

Service organization–contact personnel link

Service organization–customer link

Customer–contact personnel link

Customer–regulator link

The connection specified is the main focus of the described measure, aligning oversight or improvement efforts accordingly. Consistent 2025 service‑quality guides highlight this focus.

Queue‑management screens primarily influence the customer’s perception of which link?

Service organization–customer link

Regulator–organization link

Customer–contact personnel link

Customer–technology interface

The connection specified is the main focus of the described measure, aligning oversight or improvement efforts accordingly. Consistent 2025 service‑quality guides highlight this focus.

Excessive scripting can weaken which relationship by making staff appear robotic?

Customer–contact personnel link

Organization–regulator link

Customer–customer link

Service organization–contact personnel link

The connection specified is the main focus of the described measure, aligning oversight or improvement efforts accordingly. Consistent 2025 service‑quality guides highlight this focus.

Backend AI chat‑assist that suggests responses is a tool designed to support which link?

Service organization–contact personnel link

Customer–contact personnel link

Customer–customer link

Service organization–regulator link

The connection specified is the main focus of the described measure, aligning oversight or improvement efforts accordingly. Consistent 2025 service‑quality guides highlight this focus.

Clear signage at a hospital improves which primary connection?

Service organization–customer link

Customer–contact personnel link

Regulator–organization link

Service organization–contact personnel link

The connection specified is the main focus of the described measure, aligning oversight or improvement efforts accordingly. Consistent 2025 service‑quality guides highlight this focus.

Performance bonuses tied to CSAT scores aim to motivate which side of the triad?

Customer–contact personnel link

Contact personnel within the Service organization–contact personnel link

Regulator–organization link

Service organization–customer link

The connection specified is the main focus of the described measure, aligning oversight or improvement efforts accordingly. Consistent 2025 service‑quality guides highlight this focus.

Regulatory audits focus predominantly on which relationship within the triad?

Customer–service ecosystem link

Customer–contact personnel link

Regulator–service organization link

Service organization–customer link

The connection specified is the main focus of the described measure, aligning oversight or improvement efforts accordingly. Consistent 2025 service‑quality guides highlight this focus.

Starter

You’ve grasped the basics—review the core ideas and try again.

Solid

Nice work! Deepen your understanding by applying these concepts daily.

Expert!

Outstanding—your mastery of this service‑marketing topic shines.

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