Coordinate paid, owned, and earned activity from one place when campaigns are in market. Prepare playbooks, dashboards, and escalation paths so the team can act in real time.
What should be in place before a live command centre goes on air?
Pre‑approved playbooks and escalation paths across legal, brand, and customer care
A creative brainstorm scheduled for launch day
Platform budgets set to uncapped delivery
Only a list of trending hashtags
Which team structure best supports real‑time decisions during spikes?
A single community manager
A cross‑functional pod spanning paid media, social, analytics, creative, and PR
An external agency without brand input
Only media buyers on rotating shifts
What is the role of a single source‑of‑truth dashboard in a command centre?
It automatically writes creative replies
It sets bids in every ad platform by itself
It aggregates signals like engagement, sentiment, delivery, and site health to guide action
It replaces all team communication
Which rehearsal increases confidence for live moments?
Launch with no prior testing to stay authentic
Only review last year’s reports
Wait for a real incident to learn
Run tabletop drills with simulated spikes and decision timers
What coverage model reduces risk during major events in multiple time zones?
Shift scheduling with handovers and on‑call backups
Weekend blackout periods
Pausing all monitoring during low traffic
One person monitoring overnight
Which governance control is most important for rapid responses?
Unlimited admin rights for all partners
Role‑based permissions so only approved users can publish or pause
Anonymous posting access
Shared login credentials for speed
When a sudden negative trend appears, what should the team do first?
Ignore it to avoid drawing attention
Delete all scheduled ads without review
Verify the signal, capture context, and escalate per the runbook
Respond immediately with a witty post
How should paid media react to real‑time creative that starts outperforming baselines?
Turn off brand safety filters to gain reach
Shift all spend to the single post immediately
Raise caps with no measurement checks
Unlock budget within guardrails and expand audiences that fit the brand and objective
What artifact helps teams learn after the live window closes?
A debrief with annotated timeline, decisions, and outcome metrics
An invoice summary from media platforms
Deleting all logs to save time
Only a screenshot of top posts
Which data stream is most useful to integrate alongside social listening in a command centre?
Unmoderated meme feeds
Delivery and site health telemetry to catch outages and pacing issues
Random stock tickers unrelated to the brand
Employee vacation calendars
Starter
Sharpen the basics of this topic and revisit the core definitions.
Solid
Good grasp—keep practicing application across channels and cases.
Expert!
Outstanding—your decisions reflect integrated, outcome‑driven mastery.
