Design content that lets people buy with the fewest possible taps. Synchronise creative, data feeds, and checkout to turn intent into orders.
What is the most effective way to make Connected TV ads instantly shoppable?
Audio callouts only
Persistent on‑screen QR plus short vanity URL and clear CTA
A QR that flashes for one second
Overlaying long legal text
Which checkout pattern reduces drop‑off from shoppable social posts in 2025?
Asking users to email customer service
Opening a PDF catalogue
Deep‑linking to a product page with wallet options like Apple Pay or GPay
Sending to the homepage
What changed for many Instagram and Facebook shops in 2025?
Shops no longer allow product tags
Checkout is SMS‑only
Native in‑app checkout was rolled back for most markets; many shops route to website checkout
All shops now require crypto payments
What should shoppable email modules include to feel ‘store‑ready’ on mobile?
Large attachments
Desktop‑only tables
Live price/stock, tappable images, and deep links that preserve cart state
Animated backgrounds that slow load
How can you attribute CTV shoppable performance beyond last click?
Assume every TV impression converts
Use only time‑on‑page
Track QR scans and use unique codes plus cross‑device match where privacy‑safe
Ignore scan data
Which creative element most helps social shoppable video convert?
A logo only until the last frame
A 90‑second unedited clip
On‑screen price and benefit plus ‘Tap to buy’ cue in the first 3 seconds
No captions
What product data discipline keeps shoppable content accurate across channels?
Hidden SKUs with different IDs per platform
A single feed with real‑time availability and consistent IDs
Weekly manual updates only
Separate hand‑typed lists per channel
Which primary KPI best reflects shoppable content effectiveness across formats?
View‑through rate alone
Average scroll depth
Purchase conversion rate or revenue per click from product‑led clicks
Raw impressions only
What’s a sensible fail‑safe if QR scans underperform on CTV?
Hide the offer behind a form
Shrink the QR further
Remove the CTA entirely
Offer a short memorable URL or promo code viewers can enter later
Which post‑purchase tactic boosts lifetime value from shoppable traffic?
Trigger a tailored email/SMS with reorder or cross‑sell based on the SKU
Send a generic newsletter only
Ask for a review before the item ships
Never contact the buyer again
Starter
Tighten the path to purchase: clearer CTAs, persistent QR, and faster checkout.
Solid
Nice work—now unify product feeds and scale outcomes‑based optimisation.
Expert!
Superb. Your shoppable creative, data feeds, and attribution are fully in sync.
