Choose the right objective and understand how budgets, targets, and value signals change outcomes. These questions separate surface‑level bidding knowledge from true value‑based mastery.
Which Smart Bidding option maximizes total conversion value within budget, regardless of how many individual conversions occur?
Target CPA
Maximize conversions
Enhanced CPC
Maximize conversion value
Which statement best describes Maximize conversions?
It only works with Store Sales conversions
It guarantees a specific CPA for every auction
It enforces a fixed ROAS target
It aims to get the highest number of conversions for your budget; values may be unequal
What optional control can you add to Maximize conversion value if you have an ROI goal?
Set a target CPA
Enable view‑through conversions only
Set a target ROAS
Disable data‑driven attribution
What optional control can you add to Maximize conversions to shape efficiency?
Switch to Manual CPC for learning
Force even daily pacing by hour
Set value‑based rules only
Set a target CPA
If you switch from Maximize conversions to Maximize conversion value without a target, what spend behavior should you anticipate?
It may increase spend to fully use the average daily budget
It will throttle spend until ROAS is twice past average
It reduces bids by 30% during learning
It will not spend without a tROAS
Which bidding capability was highlighted at Google Marketing Live 2025 for iOS App campaigns?
Target Impression Share for App campaigns
tROAS bidding availability at global scale for iOS
Maximize clicks with value rules
Manual CPC reinstatement for App campaigns
When your conversion values vary widely (for example, e‑commerce), which strategy aligns best with revenue outcomes?
Maximize clicks
Maximize conversions only
Target Impression Share
Maximize conversion value (optionally with tROAS)
Which pairing correctly matches objective and guardrail?
Maximize conversion value with optional Target CPA
Manual CPC with optional Target ROAS
Maximize conversions with optional Target CPA
Maximize conversions with optional Target ROAS
For campaigns using Maximize conversions, what’s a commonly recommended daily budget heuristic from Google’s guidance?
Budget the average order value times 100
Budget 2× your expected ROAS
Budget equal to yesterday’s cost
Budget roughly 10× your expected CPA
Which strategic shift did Google emphasize in mid‑2025 announcements to improve results from Search inventory and AI campaigns?
Combine AI‑powered Search and Performance Max as a power pairing
Move all spend to Demand Gen and pause Search
Use only Manual CPC for branded terms
Disable value rules for cleaner reporting
Starter
Focus on inputs that teach the system: clean feeds, clear goals, and one strong signal at a time.
Solid
Great fundamentals—double down on value signals, assets, and diagnostics to unlock the next tier.
Expert!
You think in systems: goals → signals → assets → measurement. Keep pushing with experiments and value rules.
