Turn proof into persuasion by making credibility visible and verifiable. Use real voices, concrete numbers, and trustworthy badges to lower risk for undecided buyers.
Which practice clearly violates current guidance on reviews and testimonials?
paying for fabricated positive or negative reviews
replying publicly to negative reviews
linking to independent review profiles
asking verified customers to leave honest feedback
When showcasing a third‑party badge (e.g., from a reviews platform), which action most strengthens trust?
hide the year so it looks evergreen
link the badge to the source profile so visitors can verify it
put the badge behind a signup wall
save the badge as a flat image with no link
Which detail most increases the credibility of a testimonial quote on a landing page?
handwritten fonts
generic praise without context
specific outcomes with numbers and timeframes
first name only with no role
Where is social proof most effective for reducing hesitation at the moment of action?
buried below the footer
on a separate microsite with no links
only on the careers page
adjacent to the primary call‑to‑action area
For badges that mention a quarter or season (e.g., Winter 2025), what’s a good maintenance habit?
update or rotate them as new periods are released
crop the date from the asset
display multiple years at once even if outdated
remove all dates to avoid maintenance
Which metric pairing communicates social proof most clearly at a glance?
a brand logo without any context
average star rating plus the number of reviews
only the highest individual review
a single testimonial with no author
When selecting testimonials, which sourcing approach best supports authenticity?
translate quotes loosely without noting edits
use anonymous quotes from an internal chat
pull quotes from a verified review platform or attributable customers
fabricate illustrative quotes for clarity
On a single‑product site, where can a site‑wide rating widget be placed to apply consistently?
a hidden admin route only staff can see
only on the 404 page
inside a robots.txt file
the global footer, so it appears on all pages
What’s a sensible way to present impressive usage numbers on a homepage?
pair the number with context (timeframe, cohort, or source)
display a decimal for extra drama
bury the figure in a long paragraph
round up aggressively and skip the source
If review recency matters to your buyers, which UI tweak helps set expectations?
sort by the longest reviews first
surface filters or badges that highlight recent reviews
hide dates so old reviews look fresh
show only featured 5‑star reviews
Starter
Good start—review the core patterns and try again.
Solid
Nice work—tighten your copy and proofs for even stronger results.
Expert!
Outstanding command—your hierarchy and proof are conversion‑ready.
