Great spokespeople deliver clear messages, not monologues. Test how to prepare, bridge and flag, stay on‑record, and answer tough questions without speculation.
What is the main purpose of a message “bridge” during an interview?
To answer briefly, then transition back to your key message
To change the topic without acknowledgment
To avoid answering any question
To repeat the question verbatim
Which technique emphasizes your most important takeaway?
Hooking
Stalling
Blocking
Flagging (e.g., “If there’s one thing to remember…” )
Which option best defines “hooking” in spokesperson work?
Offering a concise, intriguing point that invites a follow‑up on your message
Asking the reporter for questions in advance
Reading a boilerplate verbatim
Declining to answer tough questions
What should you do when you don’t know an answer in an interview?
Speculate to avoid looking uninformed
Say you’ll check and follow up, and return with a verified response
Blame another department live on air
End the interview immediately
Which practice improves on‑record control and consistency?
Prepare 2–3 concise key messages with proof points and examples
Memorize a 10‑minute monologue
Use dense jargon for precision
Rely on improvisation only
What’s the safest assumption about interview status?
Assume off the record when cameras aren’t rolling
Assume embargo automatically applies
Assume background if you’re not named
Assume everything is on the record unless explicitly agreed otherwise
Which delivery choice typically improves quotability?
Answer in clear, concise sentences that land in 10–30 seconds
Speak as quickly as possible for 2 minutes straight
Avoid pausing to prevent edits
Use long dependent clauses and acronyms
How should you handle a hostile or compound question?
Match the tone and argue
Ask to start over with a new topic only
Acknowledge fairly, answer the core, then bridge to your message
Ignore it and answer a different question
What best practice applies to visual assets for interviews?
Rely on random visuals unrelated to your point
Use unvetted third‑party logos
Avoid visuals because they distract
Align locations, B‑roll, and demos to reinforce your key messages
What should rehearsal prioritize the day before a major interview?
Only reading the press release silently
Learning every employee’s bio
Aloud practice of key messages and toughest likely questions
Perfecting a new product script overnight
Starter
Solid start. Practice bridging and flagging, and trim answers to quotable length with plain language.
Solid
You’re interview‑ready. Sharpen proof points, rehearse tough questions aloud, and align visuals to messages.
Expert!
Polished and disciplined. You manage tone under pressure, stay on‑record, and land memorable takeaways.
