Multi‑market crises demand precise stakeholder maps that reflect power, interest, and local context. Prioritise who needs what, in which language, and by when so messages land as intended.
Which framework is commonly used to prioritise stakeholders during a crisis?
Sorting by who comments most on social
Random sampling to avoid bias
Power–interest grid to segment who to manage closely, keep satisfied, inform, or monitor
Alphabetical order by last name
In a multi‑market incident, which stakeholder group is easy to under‑map but critical early on?
Local regulators and authorities with jurisdiction over disclosures
Industry bloggers with no compliance role
Anonymous forum users
Competitors monitoring your response
What is the best way to reflect language needs across regions?
Crowdsource translation from followers
Depend on auto‑translate and ship immediately
Create market‑level variants with professional translation and local legal review
Force one global English statement for speed
Which matrix entry belongs in a stakeholder register for each market?
Owner, preferred channels, update cadence, and issue salience for that audience
Personal opinions about individual journalists
Private health information of customers
Internal salary bands for spokespeople
For misinformation that may affect public safety, what routing is appropriate?
Ask employees to argue from private accounts
Reply with memes to de‑escalate
Ignore it to avoid amplifying
Coordinate with platform contacts and relevant authorities; publish corrections on your hub
Which signal suggests a market‑specific brief is needed beyond the global statement?
A few negative comments in another language
A minor typo in the English statement
Unique local requirements or customer impacts that differ materially from other regions
A competitor’s unrelated announcement
Who should review stakeholder maps before first external statements?
The cross‑functional crisis team including comms, legal, operations, and country leads
Only the CEO’s office
Only the social media manager
A public poll of followers
What metric is most useful to judge whether stakeholder outreach is working during the first 24 hours?
Raw impressions across all channels
Likes on the CEO’s personal profile
Total number of posts regardless of audience
Delivery and engagement by priority segment against the planned cadence
Which mapping mistake most often causes duplication and gaps across countries?
Tracking update cadences in one hub
Using a shared register with change logs
Assigning clear market owners
Maintaining separate lists per team with no central owner or version control
After the crisis stabilises, what should be done with the maps?
Conduct a review of accuracy and outcomes, then update owners and playbooks
Archive without analysis
Delete them to ‘start fresh’ next time
Share them publicly for transparency
Starter
Build your crisis fundamentals: clear hubs, stakeholder priorities, and safe approvals.
Solid
You’re applying strong practices—tighten routing, cadence, and localisation choices.
Expert!
Outstanding command—your dark sites, maps, and bridges can stand up to real firestorms.
