Map who matters most so your messages and resources land where they should. Use influence and interest to set cadence, channel and depth of engagement.
In a power‑interest grid, how should you handle stakeholders with high power and high interest?
Manage closely with frequent, two‑way engagement
Keep satisfied with minimal detail
Keep informed via quarterly emails
Monitor only with occasional updates
What is the recommended approach for high‑power but low‑interest stakeholders?
Route all contact through a public forum
Treat them like low power, low interest
Flood them with daily detail
Keep satisfied with concise, periodic updates
Which three attributes define the stakeholder salience model used to set priority?
Budget, headcount and tenure
Power, legitimacy and urgency
Frequency, recency and monetary value
Awareness, reach and sentiment
How should you generally treat low‑power but high‑interest stakeholders?
Ignore until launch
Keep informed and enable feedback channels
Manage as if they were high power
Keep satisfied with minimal context
When should you revisit your stakeholder map on a long program?
Only after negative press appears
Only at the end of the program
Never, if the initial map was thorough
At each major change or when urgency or influence shifts
Which is a practical complement to a stakeholder map for role clarity?
A style guide for presentations
A brand archetype quiz
A generic project Gantt with no owners
A RACI or responsibility matrix
What is a common mistake when prioritising stakeholders for PR?
Considering urgency during a crisis
Documenting channels and preferred cadence
Involving legal on sensitive topics
Confusing social reach with actual decision power
For high‑interest, low‑power communities, which tactic often builds goodwill?
One‑way advertising blasts
Silence until a decision is final
Executive‑only briefings with no Q&A
Office hours, surveys and transparent progress notes
What should a stakeholder profile include beyond name and title?
Only their direct reports
Objectives, influence, preferred channels and risks
A copy of their last performance review
Favourite colour and lunch order
Which quadrant generally requires the least effort but should still be monitored?
Low power, low interest
High power, low interest
Low power, high interest
High power, high interest
Starter
Good start. Practice reading the grid and tailoring updates by quadrant.
Solid
Nice work. You’re prioritising well—add salience cues like urgency to refine further.
Expert!
Excellent. You’re matching strategy to power, interest and legitimacy with confidence.
